On November 27, 2023, IFPI, the global representative of the recording industry, unveiled insights from the most extensive study of music fans worldwide, “Engaging with Music 2023,” shedding light on attitudes toward artificial intelligence (AI) for the first time.
The study, encompassing responses from over 43,000 individuals across 26 countries, delves into fan perspectives on AI, emphasizing the pivotal role of human creativity in music, as 79% of respondents believe it to be indispensable.
Acknowledging AI’s potential, 76% of participants express that an artist’s music or vocals should not be utilized by AI without explicit permission. Moreover, 74% oppose the unauthorized use of AI to clone or impersonate artists. Transparency is a key concern for fans, with 73% advocating for AI systems to transparently disclose any music they use.
Frances Moore, IFPI’s Chief Executive, emphasizes the fans’ resounding message on authenticity amidst the opportunities and threats posed by AI in the music industry.
“While music fans around the world see both opportunities and threats for music from artificial intelligence, their message is clear: authenticity matters. In particular, fans believe that AI systems should only use music if pre-approved permission is obtained and that they should be transparent about the material ingested by their systems. These are timely reminders for policymakers as they consider how to implement standards for responsible and safe AI,” she said.
The report also highlights widespread awareness of AI among music fans, with 89% acknowledging its presence.
For those cognizant of AI’s capabilities, the importance of authorization is evident, with 76% insisting on obtaining permission before AI uses an artist’s music, and 74% opposing AI’s unauthorized cloning of artists. Additionally, 73% of fans support the notion that AI systems should transparently disclose the music they use.
Last year Capitol Records “severed ties” with the A.I. rapper FN Meka, following backlash over the deal signed with the robot who uses racial slurs and in recent months there have been several AI generate tracks uploaded to streaming sites and social media.
The activist group @industryblkout had called for a formal public apology and at the time many fans expressed indifference to the manufactured rapper, especially its use of certain terms.
Fast forward to now, fans are using the deep fake audio technology to make versions of songs they wished exist or make remixes with their preferred artists like a remix of Water featuring an AI verse from Drake.
The study reveals a consensus among fans, with 70% supporting restrictions on AI capabilities and 64% advocating for government involvement in defining these restrictions. This comprehensive report underscores the need for responsible and transparent AI practices in the evolving landscape of the music industry.
