The media executive behind Tubi’s remarkable growth is preparing to lead one of North America’s biggest audio entertainment companies into a new era of digital innovation, streaming and content expansion.

SiriusXM is preparing for a major leadership shake-up, announcing that Anjali Sud, the current chief executive officer of streaming platform Tubi, will take over as CEO on January 1, 2027.

The appointment marks a new chapter for the North American audio entertainment giant as longtime executive Jennifer Witz prepares to step down after nearly 25 years with the company, including almost six years at its helm.

The announcement, made on Monday, November 9, signals SiriusXM’s intention to strengthen its position in an increasingly competitive entertainment landscape, where streaming, podcasts and digital advertising continue to transform how audiences consume content.

Sud, who has served on SiriusXM’s board of directors since March 2025, brings a wealth of experience in digital media, technology and subscription-based entertainment businesses.

She will remain a board member after assuming her new role, while Witz will continue serving as an adviser through the end of 2027 to support the leadership transition.

A New Vision for SiriusXM

Sud’s appointment comes at a time when traditional audio companies are adapting to changing consumer habits and growing competition from digital streaming platforms.

As CEO of Tubi since 2023, she has overseen the rapid expansion of the free, advertising-supported streaming service, helping grow its audience to more than 110 million monthly active users while expanding internationally and strengthening its financial performance.

Before joining Tubi, Sud led Vimeo, where she guided the video platform through its public listing and transformation into a profitable global business serving approximately 300 million users.

Her professional background also includes positions at Amazon and Time Warner, giving her experience across technology, media, finance and digital commerce.

For SiriusXM, that combination of expertise is expected to be particularly valuable as the company seeks to grow its subscriber base, strengthen advertising revenue and expand its digital offerings.

Greg Maffei, chairman of the SiriusXM board, expressed confidence in Sud’s ability to build on the company’s existing achievements.

“Anjali has built some of the most successful consumer entertainment platforms,” Maffei said, highlighting her experience expanding audiences and leading businesses supported by advertising and subscription models.

He noted that her time on the SiriusXM board has already provided her with a strong understanding of the company’s operations and long-term strategy.

“We believe she will be an outstanding CEO for SiriusXM,” he added.

Sud, meanwhile, is looking forward to the opportunity to help shape the future of audio entertainment.

“I am honored to lead SiriusXM in its next chapter,” she said.

“Premium audio experiences will be more important than ever to the future of entertainment, and I believe SiriusXM can evolve to lead that future.”

She also expressed enthusiasm about working with the company’s employees, artists, creators, advertisers and partners to unlock new opportunities for growth.

Jennifer Witz Leaves a Lasting Legacy

While Sud prepares to take the reins, SiriusXM is also recognising the significant contributions of outgoing CEO Jennifer Witz.

Over her nearly 25-year career with the company, Witz helped guide SiriusXM through major developments in satellite radio, automotive entertainment, podcasting and digital advertising.

During her tenure as CEO, she oversaw efforts to expand SiriusXM’s presence in vehicles, improve subscriber experiences and strengthen its position as a premium, content-driven entertainment service.

The company also secured an exclusive advertising partnership with YouTube and developed one of the leading podcast networks in the United States.

According to SiriusXM, these initiatives have contributed to record customer satisfaction, historically low subscriber churn and an improving financial outlook.

Maffei credited Witz with helping the company return to revenue growth while generating some of its strongest core financial results in years.

“Jennifer has made extraordinary contributions to SiriusXM over her 25-year career,” he said.

For Witz, the decision to leave comes with a sense of accomplishment and confidence in the company’s future.

“Leading SiriusXM has been the most meaningful experience of my career,” she shared.

She said she was particularly proud of the team’s work in improving the subscriber experience, growing the advertising business and creating greater value across the company’s entertainment portfolio.

Witz also welcomed Sud’s appointment, describing her successor as a leader with the experience and understanding needed to guide SiriusXM forward.

“While I will be leaving my role as CEO, I’ll remain a lifelong subscriber and supporter of SiriusXM,” she said.

The Future of Audio Entertainment

The leadership transition comes as SiriusXM continues to navigate a rapidly evolving media industry.

The company operates a wide-ranging entertainment portfolio that includes its flagship SiriusXM subscription service, music streaming platform Pandora, an extensive podcast network and advertising technology businesses SiriusXM Media and AdsWizz.

Across its platforms, SiriusXM reaches approximately 255 million monthly listeners, offering music, news, sports, talk shows and podcasts through live, on-demand and curated programming.

Its relationships with automotive manufacturers have long provided a competitive advantage, particularly in the United States, where satellite radio remains a popular in-car entertainment option.

However, the continued rise of streaming platforms and digital content services has created new opportunities and challenges for established audio companies.

Sud’s experience building large digital audiences and managing advertising-supported entertainment platforms could help SiriusXM strengthen its connection with younger, digitally engaged consumers while maintaining its established subscriber business.

Her appointment also comes as the company continues investing in podcasting, advertising technology and new ways to connect listeners with their favourite personalities and creators.

For artists, podcasters and other content creators, the leadership change will be closely watched as SiriusXM determines how to expand its reach and strengthen partnerships across the entertainment industry.

With a new CEO bringing extensive digital media experience and an outgoing leader leaving behind a stronger financial foundation, SiriusXM is positioning itself for its next phase of growth.

As Anjali Sud prepares to take charge in January, the challenge will be to build on SiriusXM’s legacy in radio while helping define what the future of audio entertainment will sound like.