Puerto Rican superstar Bad Bunny is set to make history as the first male Latin artist to headline the Super Bowl halftime show. The performance, scheduled for February 28, 2026, will be broadcast live on NBC, marking a milestone for Latin music and global pop culture alike. Fans worldwide are eagerly anticipating a show that will showcase reggaeton and Latin urban music on one of the world’s largest entertainment stages.
“What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown. This is for my people, my culture and our history. Ve y dile a tu abuela, que seremos el Halftime Show Del Super Bowl,” Bad Bunny said in a statement.
Roc Nation founder Shawn “Jay-Z” Carter echoed the sentiment: “What Benito has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage.”
Jon Barker, NFL senior vice president of global event production, praised the historic booking: “Bad Bunny represents the global energy and cultural vibrancy that define today’s music scene. As one of the most influential and streamed artists in the world, his unique ability to bridge genres, languages, and audiences makes him an exciting and natural choice to take the Super Bowl halftime stage.”
Apple Music executive Oliver Schusser added: “The Halftime Show is the ultimate celebration of music and culture, and few artists embody that intersection more perfectly and authentically than Bad Bunny. His music has not only broken records but has elevated Latin music to the center of pop culture, and we are thrilled to partner with the NFL and Roc Nation to deliver this historic performance.”
Super Bowl LX will air on NBC and stream on Peacock on Sunday, February 8, 2026, live from Levi’s Stadium in Santa Clara, California, home of the San Francisco 49ers. The Apple Music Halftime Show will be produced by DPS, with Roc Nation and Jesse Collins serving as executive producers, and Hamish Hamilton as director.
Bad Bunny joins a coveted list of artists who have headlined the NFL’s biggest night, including Michael Jackson, Beyoncé, Rihanna, Lady Gaga, Madonna, Bruce Springsteen, Diana Ross, Katy Perry, The Weeknd, Usher, The Rolling Stones, Bruno Mars, and most recently Kendrick Lamar.
The Legacy of Latin Artists at the Super Bowl
Latin artists have steadily shaped the Super Bowl halftime experience, leaving an indelible mark with each performance:
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Gloria Estefan (1992)
Cuban-American singer Gloria Estefan became the first Latina to headline the halftime show during Super Bowl XXVI, performing with The Miami Sound Machine at the Metrodome. She later returned in 1999 alongside Stevie Wonder for another unforgettable performance. -
Marc Anthony (2002)
Puerto Rican-American singer Marc Anthony brought Latin flavor to the national stage when he performed “America the Beautiful” at Super Bowl XXXVI, alongside Mary J. Blige and the Boston Pops Orchestra. -
Bruno Mars (2013 headlined and appeared in 2016)
At Super Bowl 50, Puerto Rican descent star Bruno Mars joined Coldplay to perform his Grammy-winning hit “Uptown Funk”. Bruno has never marketing himself as latin but the 2016 halftime show also featured Gustavo Dudamel and the Youth Orchestra Los Angeles, amplifying the Hispanic presence on one of football’s biggest stages. Bruno headline in 2013 as the youngest solo headliner and invited Red Hot Chili Peppers as his guest. -
Shakira and Jennifer Lopez (2020)
Colombian and Puerto Rican superstars Shakira and Jennifer Lopez co-headlined Super Bowl LIV, marking the first time two Latina women shared the headliner role. Their performance celebrated Latin culture and included guest appearances by Bad Bunny and J Balvin, highlighting the growing influence of Latin music.
Other Latin artists have also contributed to the Super Bowl’s diverse musical history. Christina Aguilera (Ecuadorian heritage) and Mariah Carey (Afro-Venezuelan heritage) have embraced their roots, though not as headliners. Aguilera and Spanish singer Enrique Iglesias performed a memorable duet during Super Bowl XXXIV in 2000, joined by Toni Braxton and Phil Collins.
Cuban trumpeter Arturo Sandoval also performed at the halftime show in 1995, while in 2011, The Black Eyed Peas transported audiences to the future with a space-themed performance featuring Jaime Luis Gomez, aka Taboo—the first artist of Mexican descent to perform at the Super Bowl halftime.
