On Monday, January 13, 2024, renowned publicist Yvette Noel-Schure visited the Edna Manley College of the Visual and Performing Arts (EMCVPA) in Kingston, Jamaica, captivating students of the Arts Management program with her insights and experiences in the music industry. The visit, held in the SAMH Seminar Room, was the result of Noel-Schure’s expressed interest in meeting arts management staff and students during her brief stay on the island.
Students received an email last Thursday announcing the event, which promised an invaluable opportunity to learn from a public relations powerhouse who has represented some of the biggest names in music, including Beyoncé, Prince, Destiny’s Child, John Legend, Halle Bailey, and Chloe Bailey.
During the session, Noel-Schure emphasized the importance of branding and remaining authentic to the identity of the brand one represents. She encouraged students to stay true to their creative essence, cautioning against allowing institutions—whether schools or workplaces—to reshape their core identities as creatives.
Reflecting on her tenure at Columbia Records and Sony Music, Noel-Schure shared her role in publishing John Legend’s first album. She recounted how Legend’s authenticity, both in his persona and body of work, left an indelible impression. She fondly recalled packaging the album in a simple brown paper bag before sending it out for distribution, a bold and unconventional move. “I knew they would either throw it in the bin or John would definitely go ahead and be a legend,” she remarked, highlighting her faith in his talent and vision.
The Grenadian born publicist also discussed her experiences working with high-profile clients, shedding light on the behind-the-scenes aspects of artist development and management. She reflected on the enduring appeal of artists like Beyoncé and Prince, noting how their commitment to authenticity has cemented their legacies in the music industry.
Students described the session as “inspiring and enlightening,” with one attendee noting, “Hearing her speak about branding and the creative journey made me realize the power of staying true to yourself while navigating the industry.”
Noel-Schure’s visit marked a memorable day for the students and staff of EMCVPA, offering a rare opportunity to gain firsthand insights from one of the most respected figures in the music industry. Her words left a lasting impact, inspiring the next generation of arts managers to remain steadfast in their authenticity while pursuing excellence in their craft.
