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Billie Eilish - HIT ME HARD AND SOFT
18/05/2024

Billie Eilish’s ‘Hit Me Hard and Soft’ Debuts At #1 In 89 Countries On Apple Music

Billie Eilish’s third studio album “Hit Me Hard and Soft” has debuted at #1 in 89 countries including the US, UK.

The album released by Darkroom and Interscope Records has reached the number one position across 5 continents, including:

  • Africa: Algeria, Egypt, Libya, Madagascar, Mauritius, Namibia, Niger, South Africa, Uganda
  • Asia: Armenia, Azerbaijan, Bahrain, Cambodia, China, Hong Kong, Indonesia, Israel, Jordan, Kazakhstan, Kuwait, Kyrgyzstan, Laos, Lebanon, Macau, Malaysia, Mongolia, Saudi Arabia, Singapore, South Korea, Sri Lanka, Taiwan, Tajikistan, Thailand, Turkey, United Arab Emirates, Uzbekistan, Vietnam
  • Europe: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Iceland, Ireland, Latvia, Lithuania, Luxembourg, Malta, Moldova, Netherlands, North Macedonia, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom, Ukraine
  • North America: Belize, Canada, Cayman Islands, Costa Rica, Dominican Republic, Jamaica, Mexico, United States
  • South America: Argentina, Brazil, Chile, Colombia, Paraguay, Uruguay
  • Oceania: Australia, Fiji, New Zealand 

     

Hit Me Hard and Soft, arrives with 10 previously unreleased tracks, Eilish chose to release the album without any prior singles, allowing fans to experience the work in its entirety.

Continuing her collaboration with her brother Finneas, who produced the album, Eilish delves into themes of sexuality, physical appearance, and personal breakthroughs. This album, like her previous ones—When We All Fall Asleep, Where Do We Go? (2019) and Happier Than Ever (2021)—was co-written with Finneas.

Eilish is set to embark on an extensive world tour later this year to promote Hit Me Hard and Soft. Ahead of the album’s release, she hosted special album-listening parties at arenas in New York and Los Angeles and collaborated with select AMC theaters to host listening parties across the U.S. on May 16 and 17.

The American singer announced the dates for her world tour supporting the album, starting September 29 at the Centre Videotron in Quebec, Canada, and will traverse North America until late December. Stops include Toronto, Baltimore, Philadelphia, Detroit, Newark, Boston, Pittsburgh, three nights at Madison Square Garden (October 16-18), and two nights at Atlanta’s State Farm Arena (November 2-3).

The North American leg continues with shows in Nashville, Cincinnati, Chicago, Denver, Seattle, Portland, and San Jose, concluding with three performances at the Kia Forum in Inglewood, California, from December 15-17. Eilish will then head to Australia for shows in Brisbane (February 18, 19, 21, 22), Sydney (February 24, 25, 27, 28), and Melbourne (March 4, 5, 7, 8).

In April 2025, the tour resumes in Europe, wrapping up with a final show on July 27 at 3Arena in Dublin, Ireland. Tickets go on sale starting with an American Express presale on April 30, followed by additional presales throughout the week. General ticket sales begin on May 3 on Eilish’s website.

Billboard reports that the tour will incorporate numerous sustainability initiatives as Eilish continues her collaboration with environmental nonprofit Reverb, which has raised $1 million for environmental and climate justice projects. Efforts on this tour include reducing greenhouse gas emissions, minimizing single-use plastic waste, supporting climate action, and promoting plant-based food options at concessions.

A portion of North American ticket sales will benefit Reverb’s initiatives to combat food insecurity and the climate crisis. Each venue will feature a Billie Eilish Reverb eco village where fans can engage with sustainability projects and connect with nonprofits.

Eilish is also partnering again with Support + Feed, promoting the Support+Feed Pledge to inspire fans to eat one plant-based meal daily for 30 days. Fans are encouraged to use public transportation or carpool to reduce their carbon footprint and to bring reusable water bottles, with custom RockNRefill Nalgene bottles available at water-refill stations.

To prevent ticket scalping, the tour will use Ticketmaster’s Face Value Exchange, allowing fans to resell tickets at the original price if they cannot attend. More information about this program is available on Eilish’s website.

 

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