February 13, 2025
BERLIN – BMG has introduced a new brand identity, marking a significant milestone in its evolution as a global music industry leader. This comprehensive refresh features a refined visual identity and a forward-looking approach aligned with the BMG Next strategy. The move reflects both continuity and innovation while reinforcing BMG’s role as a champion of music creators.
BMG CEO Thomas Coesfeld stated:
“BMG has been through a significant transformation, and our refreshed brand reflects that journey. From the beginning, we’ve been a forward-thinking music company. Now, we’re building on that foundation with a renewed focus on innovation and creativity. Our vision is to contribute to a world where music makes a lasting impact. By uniting creative intuition with cutting-edge technologies, we empower our clients and partners to achieve long-term success.”
As BMG continues to evolve, its BMG Next strategy is now visually supported by a dynamic new symbol and updated color scheme. The company’s new hero colors include ‘Midnight’ (a deep emerald-blue representing parent company Bertelsmann’s commitment to music) and ‘Limelight’ (inspired by the iconic stage spotlight). The palette also features ‘Platinum’ and other metallic tones that pay tribute to the music industry’s highest achievements.
BMG Executive Vice President of Corporate Communications Kristal McKanders Dube explained:
“While the BMG logo remains the same, our new symbol and brand hero colors reflect the company’s dual commitment to stability and forward-thinking innovation.”
BMG’s Influence on Jamaican Music
BMG has played a crucial role in preserving and promoting some of the most iconic Jamaican music catalogs over the years. Through acquisitions and partnerships, the company has been home to legendary reggae and dancehall artists, including Toots and the Maytals – Dennis Brown – The ‘Crown Prince of Reggae,’ Jimmy Cliff – Third World, Yellowman Shaggy and more.
A Statement of Intent
BMG CEO Coesfeld emphasized that the company’s new visual identity is more than a rebrand—it represents BMG’s commitment to artists and songwriters:
“Our new visual identity isn’t just about aesthetics—it’s a statement of intent. At its core, it redefines our ambition and who we are today: we put artists and songwriters at the heart of everything we do.”
The BMG Next strategy will further position the company as a leader in music publishing and recorded music, ensuring that legendary catalogs—including those from Jamaican music’s rich history—remain relevant for future generations.
BMG’s redesigned website now reflects its updated identity while continuing to showcase the achievements of its artists and songwriters.
