Music producer Ron André Elvis Telford (Uncle Rawwn) has unveiled a groundbreaking collaboration titled “Touchdown” set to make waves across the globe. The song, a vibrant fusion of talent featuring Michael Brun, J Balvin, Bounty Killer, Beenie Man, and Tasan (Papa San’s daughter), was produced by IzyBeats and is poised to reach a staggering audience of 150 million people during ESPN’s Monday Night Football promotions.
Telford shared with World Music Views, “We were able to license it to be used on ESPN for marketing as opposed to taking a license fee. The marketing will consist of the song being used on all Monday Night Football promos from January 7 to January 13. That’s an audience of almost 150,000,000 people throughout the week. The song officially drops January 16, and we will be shooting visuals this week in Jamaica.”
The song’s journey began during the COVID-19 lockdown. According to Telford, “Michael Brun was working on J Balvin’s album and asked me to help with ideas that were dancehall-leaning. So, I involved my client @izyareyoukiddingme and asked him to share some ideas. He sent an idea over to Michael Brun, and he enhanced it. When we heard it, we automatically wanted Buju Banton on it, but he declined.”
Despite this initial setback, Telford’s vision for the track only grew stronger. “At the time, I was in talks to sign Bounty Killer to Creative Titans / Concord Music for publishing, so I asked Julian Jones Griffiths (@Popstyle) to get Bounty on it. Balvin loved the idea,” Telford explained. Jones Griffiths and Telford are executive producers of the track.
Drawing inspiration from the epic Verzuz battle between Bounty Killer and Beenie Man, Telford and his team decided to elevate the track even further. “It was right after the Versus, so Julian and I both said, let’s overkill the song with a verse from Beenie Man to take it to the next level,” Telford revealed.
The writers of Touchdown include Kris Floyd Matthew Thompson pka Esco, Tasan Thompson, Bounty Killer, Beenie Man and J Balvin.
The recording process required a special exemption from Jamaica’s curfew restrictions at the time. Telford recalled, “We were fortunate enough to be granted an exemption past Jamaican curfew, and we got Bounty & Beenie in studio to record their verses. The rest is history.”
