30 years after its release, “You Don’t Love Me (No No No)” by Dawn Penn is the musical backdrop for Calvin Klein’s Spring 2024 Menswear Collection advertising campaign, featuring the renowned U.K. actor Idris Elba.
Dressed confidently in Calvin Klein’s Classic Trench Coat while strolling through the streets of London, Elba’s sex appeal elevates the Manhattan based clothing brand in the recently launched campaign.
The ad, directed by Turkish photographer Mert Alas, was shot on location in East London in 2023. It showcases the charismatic “Boasty” singer wearing a classic Trench Coat, Seersucker Full Zip Shirt Jacket, and Sateen Bomber Jacket. The 51 year old actor is seen exiting a building, casually observing a white couple kissing in a car, and presenting flowers to an elderly lady during his leisurely walk through the city.
Idris told People, “I think it’s just the fit,” he said. “There’s also the texture and comfort of it. For me, it’s the hem on the waist. I like it closer to the waistline. Like this wonderful Calvin Klein white tee, the sleeves should wrap just around the shoulders. That’s what makes a nice white tee.”
The campaign is set to roll out on social media all week with new images and styles on showcase.
The most popular Dawn Penn rendition of “You Don’t Love Me (No No No)” produced by Steely and Clevie celebrates its 30th anniversary this month (February 17). It was the title track from her debut album. The song was previously sampled by Alicia Keys, Stephen Marley and Eve, Rihanna, Ghostface Killah, Usher and more pop stars.
It was recently featured on the soundtrack of “The Color Purple” movie in the song “Hell No Reprise” featuring Fantasia Barrino, Shenseea, and Missy Elliot.
Manager for Steely and Clevie Danny Pepperseed recalled the making of “You Don’t Love Me (No No No)” to WMV saying,
“Either in 1991 or 1992, it was part of the “Steely & Clevie Play Studio One Vintage” album which was released on Heartbeat Records in 1992.”
About the original Danny said it was Clement Coxone Dodd who had first recorded it in 1967.
“Prior to the version that was released by Coxsone on Studio One, Dawn had already recorded it for him a few years earlier as a ska version, but that version was never released though,” he said.
The Steelie and Clevie version released February 1994 peaked at No. 58 on the Billboard Hot 100 Chart in April 1994 and entered at No. 9 on the UK Charts before peaking at No. 3.
On May 13, 2022, the British Phonographic Industry (BPI) certified the song as gold after surpassing 400,000 copies sold in the UK. Penn’s creative legacy also includes a dubplate version of the song, utilized by sound system selectors in clashes.
