When Elon Musk is not busy launching Starlink Satellites, Blow Torches, Teslas or buying up social networks, he enjoys a glass of chocolate milk. The richest man in the world revealed on his soon to be purchased twitter that he finds chocolate milk “insanely good.”
Chocolate milk is insanely good. Just had some.
— Elon Musk (@elonmusk) May 9, 2022
“It’s going to be amazing,” Musk wrote.
In 2020 again Elon Musk, the expert sweet food connoisseur had some sour words for Big Candy companies.
Candy makers have gotten too big and lost touch with what consumers want, the Tesla Inc. chief executive said during an interview Tuesday for The Wall Street Journal’s CEO Council.
“When was the last time there was some good candy?” Mr. Musk asked during the interview. “What’s the forcing function for a new candy bar? I haven’t seen one in ages.”
The candy industry disputed Mr. Musk’s statement about its lack of innovation. Mars Wrigley U.S. Chief Marketing Officer Sarah Long said the company has introduced more than 20 new candies. She also offered to send some, such as new sugar-cookie-flavored M&M’s, to Elon.
Unmoved by her offer but without naming specific names he said, “We’ve got to watch this consolidation that ends up resulting in lower responsiveness to the customer.”
The world’s top candy makers—Mars Inc., Hershey Co., HSY -0.93%▼ Mondelez International Inc., MDLZ 0.18%▲ Nestlé SA, NSRGY -0.06%▼ Meiji Holdings Co. 2269 -0.46%▼ and Ferrero Group—generate about three-quarters of global candy sales, according to market-research firm Euromonitor.
Mars, which makes M&M’s and Snickers bars, also makes Royal Canin and Pedigree pet food and operates a nutrition research center. The company hasn’t created a new candy brand in decades but has added flavors, such as Snickers Creamy Almond Butter, and mash-ups such as an M&M’s chocolate bar introduced in 2018.
Musk, 50 is more pleased with the ancient formula used in the Chocolate Milk industry and that sent tongues wagging, with his recent tweet getting more than 1M likes and Twitter users suggesting to him which chocolate milk is the best.
Others ask, “Does this mean that milk companies are good investments?”
Chocolate milk was invented in Jamaica
— UberFacts (@UberFacts) March 15, 2022
There are claims of an Irishman, Sir Hans Sloane born in 1660 being the inventor, while on his Jamaican voyage. The European may have stumbled on it and took the credit for inventing it but long before he was born, Columbus brought back cocoa to Europe from his conquests in the Americas in the early 1500s.
Chocolate Milk is big business with even its own celebration day on September 22.
The Mars family owners of Mars, Inc., is the biggest producer of the product and once was ranked as the richest family in the United States of America by Fortune magazine. They are now ranked as the third richest family in America since 2016
Incidentally, Elon’s life mission is to explore Mars, the planet.
According to Statista, “The candy company Mars controls a 14.4 percent share of the global chocolate market, making it the largest chocolate company in the world. Mars is famous for such chocolate candy brands as M&M’s, Snickers, and Twix to name a few.”
As for the best chocolate milk on the market, mashed.com has listed Nesquik Chocolate Lowfat Milk as the worst,
and Promised Land Midnight Chocolate Whole Milk as the best.
Global Chocolate Market
Western Europe is home to the largest market for chocolate confectionary worldwide, as of 2019. Chocolate confectionery market in Western Europe made up a third of the global market. It was estimated that the size of the global chocolate confectionary market amounted to nearly 140 billion U.S. dollars. The market value is expected to exceed 187 billion U.S. dollars by 2026.
With his unpredictable nature no one knows what his future holds, but so far the closest Elon has come to owning a chocolate milk sweet or confectionary company, was when he promised to take on Warren Buffet’s See’s Candy.
