Masicka emerges from Jamaica as a force to be reckoned with, carrying on Dancehall’s lyrical legacy with his debut major label album, “Generation Of Kings” (GOK). His second album, and third project overall as he sets out to expand his core fanbase and tap into new markets.
We’ve had the pleasure of watching the “Top Form” artist dominate the game from floor seats; from his days as an underground emcee, working with Konshen‘s Subkunshus label and Corey Todd who once professed that Masicka will be a viable opponent to Dancehall King Vybz Kartel. He waited his turn to bubble and now the “Moments” artist who is going against the current trap wave is the untouchable leader of the 1 Side camp with a fanbase of “swamps” who identify each other using the crocodile emoji as their symbol.
Masicka takes the next career leap, secures a Def Jam deal with A&R guidance from Kardinal Offishal and LaTrice Burnette, carrying the crown of success from his 2022 debut album, “438.”
At the age of 32, he embodies the essence of a mature, reflective artist—a devoted father and a self-proclaimed dedicated partner who has obviously put himself under pressure to deliver the best album that he can at this time reflecting the positive attributes of dancehall; seamlessly blending lyrical prowess that stands alongside the genre’s finest, both in the past and the present.
In this exclusive WMV interview, the Portmore deejay gives us a behind-the-scenes look at the making of his album “Generation Of Kings”. He shares how his artistry has evolved and the key influences on his music.
What inspired the title “Generation Of Kings” for your debut Def Jam album?
The inspiration behind GOK represents greatness and evolving into a better version of myself. It also signifies generational wealth, paving a path for my children and future grandchildren.
Is it a total dancehall album?
GOK is not entirely dancehall; it features collaborations with international artists.
“438” is the highest streaming dancehall album by a male in over the last year; is it the same formula used in that?
No, it’s a better formula (laughs.)
Can you share some of the key influences that shaped the sound of this album?
Identity and power were key influences, realizing my impact on dancehall and deciding to represent that greatness. My music has helped fans, and I want to continue contributing positively.
Are there any collaborations on the album that you’re particularly excited about?
I have collaborations with talented artists. While I appreciate them all, I’m eager to see the reception to the single with Fave.
What messages or themes do you hope listeners will take away from “Generation Of Kings”?
I want my fans to use my story as inspiration. From being doubted to reaching billboards, I aim to motivate through my journey.
Are you interested in getting a Grammy Award?
Most definitely. The aim is to get our culture and music the recognition it deserves from these platforms.
How has your journey in the dancehall scene influenced the creation of this album?
Initially more riotous, I evolved with growth. “438” set a standard, and now GOK represents the new standard.
You don’t do a lot of party songs; why is that?
Well, I don’t do a lot of partying (laughs.) Many artists sing about parties, so I aim to offer a different flavor.
What challenges did you face while working on your debut album, and how did you overcome them?
Didn’t face many challenges; always working and had a pile of songs. The main challenge was deciding on the album name, changed it about ten times (laughs.)
In what ways do you feel your music has evolved since your earlier dancehall releases?
The music evolved to more positive songs uplifting my people, playable anywhere, and opening new doors.
Are there specific artists or genres outside of dancehall that inspired you want to work with?
Watching a few artists for potential collaborations, especially in Afro and on the American scene.
How do you see your role in shaping the future of dancehall?
Right now, dancehall is Masicka, and Masicka is dancehall. The streets don’t lie.
What’s a regular day like for Masicka?
Wake up, drink tea, make calls, head to the studio. Take a break with FIFA or Call of Duty and back to the studio.
What distinguishes this album and you from other dancehall artists of your time?
GOK delivers greatness, and my fans expect nothing less.
How do you think your fans will react to the new direction or elements introduced in this album?
I believe this album will be well-received. My fans know to expect greatness, and that’s what I’m delivering.
Were there moments during the album’s production that challenged your artistic boundaries?
No, I am in full control of my craft. If it doesn’t resonate with me, I won’t put it out.
What’s the significance of signing with Def Jam for this particular phase of your career?
Signing with Def Jam represents unlocking another level in my career. The journey with them has been great, and there’s much more in store.
How do you balance staying true to your dancehall roots while trying to reach new markets?
Knowing who I am prevents my environment from defining me. While traveling and working, I stay connected to my roots.
Are there any personal anecdotes or experiences that directly influenced the album’s content?
My son’s influence, seeing him mimic me, made me realize my music is the legacy I leave for him and future generations.
As an artist, how do you navigate the intersection of creativity and commercial expectations?
Trusted people keep me grounded. As I get older, I align my creativity more with commercial standards.
What do you hope “Generation Of Kings” will contribute to the broader music industry and cultures around the world?
I hope GOK pushes Jamaica and dancehall further on the map, showcasing our diversity and talent.
List “Generation Of Kings” below:
