Dancehall star Vanessa Bling has secured a major international partnership, signing a deal with Belair North America that will see her become one of the faces of the premium lifestyle brand. The announcement comes after Bling visited Belair’s New York City headquarters in Manhattan, where the agreement was finalized.
As part of the deal, Vanessa Bling will record a special song for the brand, aligning her artistry as a dancehall star with Belair’s bold and youthful image according to people close to the matter.
The collaboration signals a significant move for both parties — expanding Belair’s presence in the Caribbean and urban markets, while giving Bling an influential platform to amplify her music and image across North America.
“This is more than just a partnership, it’s a statement,” a source close to the deal told WMV on Sunday. “Vanessa Bling represents resilience, style, and global reach — exactly the qualities Belair wants to connect with.”
Bling, born Vanessa Saddler, has steadily carved her own lane in dancehall since her breakout collaboration Clarks with Popcaan with Vybz Kartel and later solo success, with “One Man” – one of her best-known songs, a dancehall single released during her time closely associated with Vybz Kartel’s Gaza camp.
She is now positioned alongside a roster of global figures who have worked with the luxury drinks company, including Rick Ross and DJ Khaled known for merging music, nightlife, and culture under its signature black bottles
Belaire Rosé (officially Luc Belaire Rare Rosé) is a French sparkling wine produced in the Provence-Alpes-Côte d’Azur region of southern France. It is made from a blend of Syrah, Grenache, and Cinsault grapes, varieties commonly used in Provençal rosé wines.
The brand is owned by Sovereign Brands, a New York–based company, and is recognized for its distinctive opaque black bottles. Belaire Rosé has been heavily promoted by rapper Rick Ross, one of its most high-profile supporters.
In addition to Rosé, the Luc Belaire range includes Belaire Brut and Belaire Luxe, a demi-sec sparkling wine.
