Expedia is marking its 30th anniversary by launching a global, multi-phase partnership with IShowSpeed—the creator’s first-ever official travel partner.
The campaign kicked off with a 12-hour livestream across four Caribbean destinations—Dominica, Guadeloupe, Saint Kitts and Nevis, and St. Maarten—where IShowSpeed briefly passed out, during a live broadcast on Wednesday. The intense pace of the trip—combined with long travel hours, heat, and constant on-camera energy—appeared to catch up with him mid-stream. He recovered within minutes, returned to the broadcast, and continued the tour, even reaching a fifth country shortly after.
On his Caribbean tour IshowSpeed is traveling by air, land, and sea in a fast-paced, real-time broadcast streamed on YouTube and Twitch. The production featured Expedia-branded planes, boats, jet skis, and dune buggies, turning the journey into a high-energy showcase of accessible travel.
The partnership taps into IShowSpeed’s global audience of more than 150 million followers, positioning his content as a gateway for Gen Z travelers. Known for turning travel into livestreamed entertainment—including a recent 30-day, 20-country tour across Africa—he has built a following by bringing viewers along in real time without traditional brand backing until now.
Rather than a standard influencer deal, Expedia is framing the collaboration as an immersive, creator-led campaign spanning paid, owned, and earned channels. Central to this is the launch of Exspeedia.com, a dedicated hub where fans can:
- Watch clips and behind-the-scenes content from IShowSpeed’s travels
- Discover and book flights, hotels, and activities through Expedia
- Vote on future destinations and interact with gamified features
The campaign also introduces a fan incentive: travelers in the U.S., Canada, and Mexico who book and complete trips through the platform can enter for a chance to meet IShowSpeed during a future tour, with winners expected to be announced by September 2026.
Expedia is extending the campaign across social and streaming platforms, including a new @Exspeedia_ TikTok account, alongside content on its existing Instagram and TikTok channels. The partnership will continue beyond the Caribbean, with plans to expand into North America and highlight major cities, local culture, and immersive travel experiences.
According to Expedia, the collaboration reflects a shift in travel marketing, where younger audiences increasingly look to creators for inspiration and real-time discovery. As the company celebrates three decades in the industry, it is positioning itself as a one-stop platform for planning and booking complete trips—while using creator partnerships to reach the next generation of travelers.
