Spice’s dancehall ladies anthem Go Down Deh featuring Shaggy and Sean Paul, has surpassed 100 million YouTube streams. This is her second music video to reach the mark. Her other signature dancehall hit So Mi Like It has been streamed 108 million times since its 2014 release.
Go Down Deh is produced by Costi Ionita, and the video is directed by dancehall music video director Jay Will. It is the lead single on Spice’s Grammy nominated debut album Ten, Executive produced by Shaggy.
Shaggy said as far as earning new fans the songs accomplished that target for Spice.
“Guh Down deh” really resonated with her core fans but also opened the door to actually receiving new fans. The song doing well in Russia and Italy, now South America is dragging on to it,” he told Winford Williams of Onstage.
However with Spice only doing one album with the record label he didn’t expect to get the support to push the song all the way.
His earlier conclusion on the song was that it didn’t do anything spectacular but culturally it helped Spice’s career.
“I think culturally it made a nice statement for us…as far as to say we really generated needle moving numbers no we didn’t do that at all, that takes a lot more money and a lot more commitment. I don’t think the VP was willing to do that. it just didn’t make good business sense at the end of the day for them to do that,” he said.
Spice’s album, 10, debuted at No. 6 on the Billboard Reggae albums chart with pure album sales of 676 copies and 1,447 total units with streaming according to MRC Data. Guh Down Deh peaked to number one on the World Music Views Youtube Chart in Jamaica and since its May 1, 2021 premiere has amassed 102,025,814 YouTube streams. The song also has 70 million Spotify streams.
See full chart list for Go Down Deh below
iTunes:
#53 Cayman Islands
Spotify:
#117 Bulgaria
#174 Romania
YouTube:
#48 Romania
#97 Austria
#100 Germany
Apple Music:
#16 Sri Lanka
#21 Mauritius
#41 Fiji
#50 Romania
#54 Bulgaria
#66 Maldives
#78 Montserrat
#87 Yemen
Shazam:
#2 Bulgaria
#4 Romania
#37 Greece
#47 Turkey
#57 India
#62 Singapore
#69 Worldwide
#77 Kazakhstan
#79 Saudi Arabia
#107 Israel
#115 Thailand
#130 Costa Rica
#148 Ukraine
#188 Germany
Deezer:
#63 Bulgaria
#92 Romania
