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Elaine Thompson Herah, CHIEF EXECUTIVE OFFICER (CEO) Puma Bjørn Gulden
Elaine Thompson Herah, CHIEF EXECUTIVE OFFICER (CEO) Puma Bjørn Gulden
14/07/2022

Puma CEO Bjørn Gulden Confirms Elaine Thompson Herah Signing Ahead Of World Championships

Puma confirms that Elaine Thompson Herah made the switch from Nike to the the German company

The company made the announcement on Thursday that they secured the signature of the 30-year-old Jamaican, sprinter.

“(She) will further boost the company’s impressive roster of track and field athletes ahead of the 2022 World Athletics Championships in Eugene, Oregon,” Puma said.

CHIEF EXECUTIVE OFFICER (CEO)
Bjørn Gulden (*1965) has been Chief Executive Officer (CEO) of PUMA SE since July 2013.

“We are thrilled that Elaine has chosen to join the Puma family,” said Puma CEO Bjorn Gulden.

Elaine joins Usain Bolt as a Puma athlete, Bolt has a lifetime deal with the brand.

Elaine is the first woman to run sub-10.7 times four times.

“With her speed she embodies everything we stand for as a brand. Elaine ran the second fastest time in women’s history last year and is only 0.05 seconds off the world record. She really targets the world record and we want to help her achieve that goal with our own innovative performance products.”

Meanwhile, Thompson-Herah, formerly signed with Nike, said in a statement that Puma was the right fit for her.

“Puma just felt like the right fit, a company that has been working with the world’s fastest man for decades. I am excited to be part of such an elite group and can’t wait to get started,” she said, while revealing her ambitions regarding the 100m world record that has stood since 1988.

“I really want to break the 100m world record. The current one has been undefeated for 34 years. Now is the time. I still think there’s a lot I can unleash.”

 

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