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14/09/2023

Jamaican Artists May Benefit From US Billboard TikTok Chart


TikTok and Billboard launch the ‘TikTok Billboard Top 50 Chart’ on Thursday September 14, 2023. The weekly chart will keep tabs on the most popular songs within the U.S. TikTok community, incorporating a blend of creations, video views, and user engagement.

In its debut, ‘SkeeYee’ by Sexyy Red takes the top spot, followed by Doja Cat’s ‘Paint the Town Red’ at No. 2 and Taylor Swift’s ‘august’ at No. 3. This partnership between TikTok and Billboard aims to showcase the music trends emerging on TikTok and their influence on digital streaming platforms and other services.

Notably, the chart also includes surprises like ‘Let It Whip’ by Dazz Band, a hit from 1982, as well as tracks from Zach Bryan, Tim McGraw, Charlie Wilson, and Pinegrove. TikTok users can easily access this chart within the app, and it will be updated weekly on Thursdays on Billboard.com.”

Vevo and TikTok joined forces earlier this year to launch ‘Trending on TikTok’, a weekly program similar to World Music Views Chart show that was launched in 2018.

Over the where several Jamaican artists have found success in TikTok.

Shaggy

The remix of Conkarah and Shaggy’s Banana jumped 250 thousand views within a day.

Laa Lee had a viral challenge with his song Tip Innnah It streaming almost 13 million times with users making over 14 thousand videos doing the #tipinnahitchallnege at a rate of over 500 thousand streams per day. Compared to YouTube where the David Island and Everton Gentles music video for the same song only has 7 million views since December 2020.

Reggae-Dancehall music is not climbing as fast as Hip Hop which is the number one genre on TikTok but ti is growing.

In 2020 Drake’s Toosie Slide, generated a billion views in just three days, and WAP by Cardi B & Megan Thee Stallion did the same in just two weeks.

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