Roc-A-Fella artists Kanye West and Jay-Z have earned their first RIAA certified Diamond single on Monday June 12, 2023. The duo’s groundbreaking single “Ni**as In Paris” has sold 10,000,000 units since its released on August 12, 2011. Ye previously earn a Diamond certification with Stronger, but this is the Jigga Man’s first after more than 30 years in the music business. The song which interpolates Puff Daddy’s Victory featuring Notorious B.I.G and Busta Rhymes won Best Rap Performance and Best Rap Song at the 55th Annual Grammy Awards.
Kanye had theorized in an interview that the song came about because he was indeed in Paris doing fashion runways while listening to hip hop music.
The music video for Ni**as In Paris directed by Ye (Then Kanye West) was shot live during a concert at the Staple Center in Los Angeles and has surpassed 386 million YouTube views.
For their efforts they won
The song written by Ye, Jay-Z, Mike Dean, and Hitboy was previously certified 9x Multi-Platinum | May 3, 2022, 8x Multi-Platinum | March 22, 2021, 6x Multi-Platinum | March 8, 2018, 5x Multi-Platinum | December 17, 2014, 4x Multi-Platinum | November 20, 2013, 3x Multi-Platinum | December 13, 2012, 2x Multi-Platinum | February 17, 2012, Platinum | February 17, 2012 and Gold | December 14, 2011.
Ni**as In Paris debuts at No. 75 in the week of its release but went on to peak at No. 5 on the Billboard Hot 100 chart as well as No. 10 on the U.K. singles chart. its currently certified 3x Platinum in the U.K.