Ye has released new ‘Sean John’ T-Shirts based on P. Diddy’s birth name, Sean John Combs and the iconic fashion brand.
The Sean John Yeezy collab line available on Yeezy.com is titled “FP-01” (Free Puff 01) was released on Thursday February 6, 2025. It is available in Red, White and Blue, which together make up the colors of the American flag.
Ye spent Thursday night firing off tweets including supper of P. Diddy and even calling on President Donald Trump to free the hip hop mogul.
Diddy’s social media accounts also posted the collaboration with Kanye stating that the partnership was discussed before he was arrested. Diddy’s caption simply stated, “thank you my brother Ye.”
In one tweet Ye referred to Diddy as his hero and even blasting Diddy’s former liquor brand partners and British multi-national Diageo.
Sean “Diddy” Combs who is currently in a Brooklyn detention center awaiting trial on sex trafficking charges had successfully reacquired his fashion brand, Sean John, after winning a bidding war with four other parties in 2022.
He secured the rights for approximately $7.5 million in cash. Diddy has expressed his enthusiasm at the time, stating, “I launched Sean John in 1998 with the goal of building a premium brand that shattered tradition and introduced Hip Hop to high-fashion on a global scale.” He added that with the evolution of streetwear, he’s ready to “reclaim ownership of the brand, build a team of visionary designers and global partners to write the next chapter of Sean John’s legacy.”
The brand had fallen into bankruptcy under the management of GBG USA Inc., which owned a 90% stake. Upon learning that Sean John’s assets were available, Diddy expressed interest in regaining control. He initially bid $3.3 million but ultimately secured the brand for more than double that amount. Despite the higher price, it’s considered a favorable deal, especially if he can revitalize the brand.
Diddy had previously filed a $25 million lawsuit against Sean John and its former owner, GBG USA, for “false endorsement, misappropriation of likeness, and violating his publicity rights.” This action was in response to a collaboration with U.K. retailer Missguided for a women’s line that used his name, image, and likeness for promotion without his permission.
