Kanye West’s ex-wife Kim Kardashian announced her new venture on Wednesday called SKKY Partners. The popular reality star posted on social media: “I’m pleased to announce the launch of SKKY Partners with private equity veteran Jay Sammons as co-founder and co-managing partner, along with Kris Jenner who will serve as partner at our firm.”
SKKY Partners is looking to take the Kardashians media brands and products under one private equity firm.
Capitalizing on the Founders’ collective experience investing in and building large scale consumer and media businesses, along with Kardashian’s global reach and unrivaled social influence, the firm will make both control and minority investments in growth-oriented, market-leading consumer and media companies.
SKKY’s target sectors include consumer products, digital & e-commerce, consumer media & entertainment, hospitality and luxury. The Founders’ understanding of the power of great brands, social influence, globalization and the importance of environmental, social and governance excellence will enable SKKY Partners to elevate and leave each company in which it invests better than it was before.
“I have been privileged to spend my career partnering with the founders and leaders of some of the most influential and culturally groundbreaking consumer brands of our time,” said SKKY Partners Co-Founder and Co-Managing Partner Jay Sammons. “Now, in partnership with Kim and Kris, I look forward to building SKKY into the leading private equity firm that backs the next generation of innovative, disruptive consumer businesses and brands.”
Established in 2022, SKKY Partners will utilize the unique and complementary backgrounds of its Founders to accelerate value creation in a portfolio of high-growth consumer and media businesses. As the founder of multiple businesses valued over $1 billion and one of the most recognized and followed women in the world, Kim Kardashian has established herself as a highly accomplished, influential business leader with an unmatched ability to identify and define culture, and she will leverage these experiences to drive the origination of SKKY’s investment opportunities, develop the team and create value in the portfolio. Jay Sammons has spent the last two decades investing in many of the world’s most well-known consumer brands, including over 16 years at Carlyle. In his most recent role as Carlyle’s Global Head of Consumer, Media and Retail, Jay developed a reputation for his ability to partner with founders and business builders in high-growth consumer and media companies to create lasting value, often through exits to market-leading strategic acquirers. He will lead the day-to-day operations of the firm, including originating investment opportunities, managing the team and driving performance in the portfolio. Kris Jenner, who has overseen the development of her family’s multi-billion-dollar collection of businesses, will also partner with the team to identify and pursue differentiated investment opportunities, and to drive strategy, impact and value.
