Latin superstar Marc Anthony and Sam Nazarian, founder/CEO of SBE Entertainment Group, announced a groundbreaking alliance in Wednesday (January 17, 2024), marking Anthony’s entry into the hospitality sector through his entertainment company, Magnus.
In this landmark partnership, Anthony and Magnus have become equity partners in all of SBE’s existing properties, spanning culinary brands, restaurants, lounges, and nightclubs. The collaboration aims to expand SBE’s brand presence among Latin American audiences, with a new multi-vertical business strategy.
Furthermore, the alliance opens doors for the launch of new hospitality properties and the creation of additional brands. Notably, it presents exciting opportunities for Magnus’ roster, which includes artists like Luis Figueroa, Mau y Ricky, Fonseca, and Gente de Zona.
Beyond his illustrious music career, Anthony, a versatile entrepreneur, founded Magnus in 2015, representing Latin artists and athletes in the U.S. His philanthropic work includes minority ownership of the Miami Dolphins in 2009, the recent launch of the electric powerboating team E1 Team Miami, and the establishment of the Maestro Cares Foundation in 2012, building orphanages in Latin America and the Caribbean.
Anthony expressed his excitement about the collaboration, stating, “To have the honor to join forces with my great friend Sam and SBE is something we have spoken about throughout the years, and the time has finally come.” He envisions significant contributions from his team, combined with SBE’s expertise, to elevate projects to new heights.
“My team, alongside the unparalleled expertise of SBE, is poised to contribute significantly to the success of this new journey. With a shared commitment to excellence and a track record of unparalleled vision and execution, we are excited to bring our best-in-class capabilities to elevate SBE’s projects to new heights. Together, we look forward to unveiling a series of remarkable initiatives that showcase the synergy and excellence synonymous with the SBE family,” he said.
Nazarian, who founded SBE in 2002 is equally enthusiastic, highlighted the honor of collaborating with Anthony, emphasizing admiration for his career and entrepreneurial instinct he said, “It’s an honor to join forces with long-time friend and international superstar Marc Anthony. I have a tremendous amount of admiration for the career that he has built, and, more importantly, his entrepreneurial instinct.”
The collaboration is set to deliver exceptional experiences to the audience cultivated by Anthony throughout his career, with Nazarian eagerly anticipating the unfolding of remarkable initiatives in this exciting new chapter.
“It’s been an aspiration of ours to come together to build something special, and I am excited to share all the amazing things we are working on with him as our strategic partner. My sbe team is honored to collaborate with the best-in-class entrepreneurial team Marc has built at Magnus, led by a dynamic team, CEO Michel Vega and COO Felipe Pimiento, to connect with and deliver experiences to an audience that Marc has so carefully cultivated throughout his career. This is just the beginning, and I can’t wait to see what we build together,” Nazarian said.
Marc Anthony, born Marco Antonio Muñiz in New York City, is one of the most successful American Latin singers renowned as the top-selling tropical salsa artist of all time, having sold more than 12 million albums worldwide. With a career spanning since 1988, Anthony has received four Grammy Awards, eight Latin Grammy Awards, and a record-breaking twenty-nine Lo Nuestro Awards.
Anthony was honored with the 2009 Congressional Hispanic Caucus Institute Lifetime Achievement Award and the Guinness World Record for best-selling tropical/salsa artist. Additionally, he holds the record for the most number-one albums on the Billboard Tropical Albums year-end charts and the most number one songs on the Billboard Latin Tropical Airplay chart, with 32 chart-topping songs. Anthony has been married four times, has seven children, and continues to be an influential figure in the music and entertainment industry.
