Peso Pluma is the most streamed artist on YouTube in the U.S. in 2024 according to YouTube’s insights. The Latin and regional Mexican music artist released his fourth studio album ‘Éxodo,’ via Double P in June.
The 24 track double album blending corridos with trap and hip-hop, transcends regional Mexican music and into the diverse world of rap music with hip hop collaborations.
As we look back on the last 365 days of music consumption in the United States, certain trends are clear: a mix of established superstars, emerging talents, and genre-blending collaborations dominated the charts. From Peso Pluma’s Latin-infused success to Drake and Kendrick Lamar’s unshakable influence in hip-hop, here’s a breakdown of the top artists and songs that shaped the music scene from November 2023 to November 2024.
Top 10 Artists in the U.S. (Nov 2023 – Nov 2024)
- Peso Pluma – 1.74 Billion Views
Peso Pluma, the Mexican singer known for blending traditional Latin music with modern sounds, has topped the charts with over 1.7 billion views. His infectious style and collaborations have resonated widely, cementing his position at the forefront of global music. - YoungBoy Never Broke Again – 1.61 Billion Views
The Louisiana rapper, known for his prolific output and emotionally charged lyrics, continues to dominate the streaming landscape with 1.61 billion views, reflecting his deep connection with fans across multiple generations. - Taylor Swift – 1.57 Billion Views
With her constant evolution and narrative-driven albums, Taylor Swift remains a powerful force in the industry, accumulating 1.57 billion views in the last year. Swift’s blend of country, pop, and indie styles continues to resonate with listeners worldwide. - Future – 1.54 Billion Views
A cornerstone of modern rap, Future continues to captivate listeners with his atmospheric beats and unique delivery, garnering over 1.5 billion views in the past year. - Drake – 1.45 Billion Views
Despite being a fixture in the music industry for over a decade, Drake shows no sign of slowing down. His diverse catalog continues to earn him billions of views as fans continue to flock to his mix of rap, R&B, and pop tracks. - Eminem – 1.38 Billion Views
Eminem’s raw lyricism and boundary-pushing music still captivate millions, with 1.38 billion views in the last 12 months. His iconic presence in the rap world remains undeniable. - Fuerza Regida – 1.37 Billion Views
This Regional Mexican band has quickly become a fan favorite, combining traditional Mexican sounds with modern influences, earning them over 1.37 billion views and significant traction among Latin music fans. - Bad Bunny – 1.28 Billion Views
As the reigning global reggaeton superstar, Bad Bunny continues to influence the music industry with 1.28 billion views. His unique sound and bold collaborations make him a driving force in both Latin music and mainstream pop culture. - Kendrick Lamar – 1.19 Billion Views
Known for his powerful, socially-conscious lyrics and genre-defying style, Kendrick Lamar remains a staple in the rap and hip-hop landscape. His 1.19 billion views reflect his ongoing impact and the cultural relevance of his work. - Morgan Wallen – 1.19 Billion Views
Morgan Wallen’s blend of country, rock, and pop influences has resonated deeply with fans, earning him 1.19 billion views. His music continues to dominate country charts and attract a broad audience.
Top 10 Songs in the U.S. (Nov 2023 – Nov 2024)
- “Not Like Us” – Kendrick Lamar (275 Million Views)
A standout track from Kendrick Lamar, “Not Like Us” earned 275 million views, showcasing his introspective lyricism and commanding presence in the hip-hop world. - “Lose Control (Live)” – Teddy Swims (235 Million Views)
Teddy Swims’ soulful performance of “Lose Control” captured hearts, with a staggering 235 million views, thanks to his powerful vocals and emotional depth. - “Beautiful Things” – Benson Boone (209 Million Views)
Benson Boone’s ballad “Beautiful Things” reached 209 million views, resonating with fans of heartfelt pop and acoustic music. - “A Bar Song (Tipsy)” – Shaboozey (189 Million Views)
Shaboozey’s “A Bar Song (Tipsy)” blends catchy hooks and party vibes, amassing 189 million views as it became a fan-favorite anthem. - “Snooze” – SZA (149 Million Views)
SZA’s “Snooze” has made waves in the R&B world, drawing 149 million views with its sultry vocals and intimate lyrics. - “Favorite Song (feat. Khalid)” – Toosii (147 Million Views)
Featuring Khalid, “Favorite Song” by Toosii has captivated audiences, amassing 147 million views with its smooth production and heartfelt lyrics. - “EL AMOR DE SU VIDA” – Grupo Frontera & Grupo Firme (146 Million Views)
A collaboration between two major Regional Mexican bands, this song garnered 146 million views and continues to dominate the Latin charts. - “La Diabla” – Xavi (139 Million Views)
Xavi’s “La Diabla” has reached 139 million views, thanks to its infectious rhythm and catchy melody that appeals to fans of Latin music. - “Lovin On Me” – Jack Harlow (135 Million Views)
Jack Harlow’s smooth track “Lovin On Me” with its catchy beats and effortless delivery has earned him 135 million views. - “Wanna Be” – GloRilla & Megan Thee Stallion (133 Million Views)
The collaboration between GloRilla and Megan Thee Stallion on “Wanna Be” has resonated with fans, bringing 133 million views, thanks to its empowering themes and high-energy performance.
Key Trends in Music Over the Past Year
Regional Mexican music has made a strong showing, with artists like Peso Pluma and Fuerza Regida leading the charge, alongside the continued dominance of hip-hop and R&B with artists like Kendrick Lamar, Drake, and SZA making major impacts. There’s also been a noticeable rise in country crossover with artists like Morgan Wallen reaching massive numbers across multiple genres.
