The data collection company formerly known as P-MRC Data, which gives the information for Billboard charts has rebranded to Luminate.
Luminate brings together MRC Data (formerly Nielsen Music), Variety Business Intelligence, Music Connect, BDS Radio and SoundScan into one platform providing data on music and television and other entertainment products. With the name change, comes a new website, luminatedata.xyz.
The company, formed in October 2020, is owned through a joint venture between Penske Media Corporation and MRC. (P-MRC also is the owner of Variety.)
Variety reported that Laminate will continue to count “virtually every top-tier entertainment company as a client.”
“We reconceived this brand as the industry’s central and most trusted source for all of entertainment’s verified strategic and operational data. The name represents our mission to bring clarity and insight to a complex and evolving industry,” said Rob Jonas, CEO of Luminate, who joined the company last year. “Over the past few months, we have begun to incorporate our tent-pole products, MRC Data and Variety Business Intelligence, into the most comprehensive entertainment analytics offering, which will eventually span across all major media categories, while comprehensively managing the rights of our ecosystem data partners and contributors.”
Luminate recently launched a chart called Global Hits, which mirrors World Music Views 2018 model of tracking top-performing songs across several countries and offers comparison and analysis across regions.
