“Options” by Pitbull featuring Stephen Marley has now surpassed 100 million views on YouTube. The music video for the Ian Kirkpatrick produced song was shot entirely in Jamaica at the Bob Marley Museum at 56 Hope Road and the Tuff Gong Studios on Marcus Garvey Drive.
The song is from Pitbull’s 2017 album Climate Change and written By Sean Douglas, Joshua Gallander, Sam Martin, Jason Evigan, Mitch Allan, Ian Kirkpatrick, Pitbull & Stephen Marley.
It is one of Pitbull’s least successful songs but one of Stephen Marley’s most commercial joints. It ranks at 34 on Pitbull’s most streamed YouTube songs while it is Stephen Marley most streamed song on the platform. The video for Options is directed by Gil Green using a mostly Jamaican crew. Green also directed Elephant Man’s Jook Gal and Pon De River, Pon De Bank; TOK’s Gal Yuh A Lead and Ky-Mani Marley’s One Time.
The two perform the song together at the 2017 Miss America beauty competition, WWE’s WrestleMania 33 and on the Tonight Show which broadcasted from Universal Studios in Florida.
“Options” is the Florida natives second musical collaboration. In 2016 for Stephen’s album Revelation Part II: The Fruit Of Life they joined forces for the track “When She Dances.”
Pitbull’s album Climate Change (2017) had several Jamaican inspirations notably from Sexy Body, a collaboration with Jennifer Lopez which samples singer Sasha’s Dat Sexy Body, originally produced by Tony Kelly. Miami-based rapper LunchMoney Lewis, son of Inner Circle bassist Ian Lewis, is on the song Greenlight which peaked at number 95 on the Billboard Hot 100.
Dame Tu Cosita with El Chombo, Karol G featuring dancehall artist Cutty Ranks is 7 times platinum(Latin) by the RIAA.
Watch the music video for “Options” up top.
