Louis Vuitton’s Men’s Creative Director Pharrell Williams debut show for the spring 2024 menswear collection, showcased on the stunning Pont Neuf bridge during Paris Fashion Week Men’s, has shattered records by amassing over 1 billion views, according to figures provided by Louis Vuitton.
Women’s Wear Daily reported that The French luxury fashion house released stats that the show received a staggering 775 million views on its owned platforms alone, with an additional 300 million video views on press accounts, including livestreams and content. This remarkable achievement not only highlights Pharrell’s influence and global appeal but also underscores the influence of hip hop to captivate audiences worldwide beyond music.
In addition to the remarkable viewership numbers, the Frontin’ singer – producer’s Louis Vuitton show generated significant buzz on social media. More than 42,000 original posts discussing the show flooded various platforms, and the event received 1.2 million retweets. The star-studded audience, which included Beyoncé, Rihanna, Zendaya, and Kim Kardashian, added to the show’s allure and further fueled the online conversations surrounding it.
The Louis Vuitton brand, thanks to the resounding success of Pharrell’s debut show, has achieved a momentous milestone. The brand now boasts over 3 million subscribers on YouTube, making it the most followed luxury label on the platform. The show’s main film, documenting the breathtaking event, has already garnered an impressive 15 million views.
Photo by Swan Gallet/WMV via Getty Images
The digital success story doesn’t end there for Louis Vuitton. Prior to the show, the brand reached 10 million followers on TikTok, solidifying its position as one of the most popular luxury brands on the platform. The live broadcast of the show on TikTok, which attracted a staggering 1 million viewers and received 2 million likes, catapulted Louis Vuitton to new heights of social media engagement. In just a few hours, the brand gained an additional 100,000 followers.
Comparing the recent achievement to Louis Vuitton’s previous endeavors, the fall 2023 show garnered 441 million views on the brand’s platforms, indicating a significant surge in viewership for Pharrell’s debut. Although specific figures for last season’s media accounts were not provided, the exponential growth in viewership for the spring 2024 show speaks volumes about the show’s immense popularity and impact.
Pharrell’s triumph extends beyond the realm of fashion and into the world of art. His online auction house recently organized the “Just Phriends” auction, curated by the producer and Sarah Andelman. The auction concluded with an impressive $3.85 million in sales, with 42 percent of the items selling above their high estimate. Standout pieces included a George Condo painting titled “Portrait of an English Lady (2008-2009)” that sold for $1.05 million and a Richard Mille RM 65-01 Automatic Winding Split-Seconds Chronograph watch that fetched $481,250.
