Entrepreneur-turned-producer David ‘Ireland Boss’ Ireland hails from Seaview Gardens, Jamaica, a hub for prominent figures in dancehall like Bounty Killer and Dexta Daps. Ireland gained recognition for turning down offers from major record labels to purchase the summer hit “V6” by Malie Donn, Spotify’s most streamed song on Jamaica, asserting full ownership as the producer. His decision was influenced by restrictive terms, mentor advice, and legal counsel, emphasizing the importance of avoiding exclusive deals that could compromise his creative autonomy.
Ireland is among a new set of music impresarios rising in Jamaica and he voiced criticism against the traditions of the music industry which include unjust compensation for producers, underscoring financial disparities and noting that major label offers often pale in comparison to potential earnings directly from streaming services. Despite the ‘V6’ deal not materializing with any of the labels that reached out to be part of the song’s success, Ireland remains optimistic about future prospects with Ireland Records, the label he founded in 2016, and his Recording Studio established in 2018.
How did you become a music producer?
I am from Seaview Gardens, and my journey started through entrepreneurship. Returning to my community, I aimed to broaden perspectives, leading to the creation of Riddim 21, featuring artists like Beenie Man, Version, Rain Seville, and Dexta Daps.
Where did you purchase the Riddim?
I bought it from Passa Don, marking my initial foray into the music scene.
How much does a Riddim cost?
To own an exclusive riddim, including publishing rights but excluding creator rights, it typically costs $1500 or more. However, individual circumstances vary, and some talented individuals may sell a riddim for as low as 20 grand Jamaican.
How did you come to work with Malie Don?
In 2022, I had the Middle Day Riddim, and after witnessing a clash between Malie Don and Pablo YG, I recognized Malie Don’s creativity. I reached out, paid for a recording, and, impressed with the results, invested further in the song and video production. The rest, as they say, is history.
‘V6’ is No. 1 on Jamaica for 2023 on Spotify; why didn’t you sign a record deal?
As a businessman, I consulted with lawyers and mentors. The consensus was to avoid exclusive deals. Major labels wanted to sign me as a producer, but I value my independence. Many offers were not sensible, and some labels lack understanding of dancehall’s nuances. I am open to negotiating fair deals that benefit all parties.
Now that the song has hit, is there a plan to push it internationally?
Certainly. I’ve made remixes, including one England lead remix, and I have attractive deals where Ireland Records retains the masters. Remixes for England, Afro, and the U.S. are in the works. This isn’t a seasonal hit; it’s timeless, and I invest where growth is promising.
Who would you put on the remix?
We have two artists from England, considering the youthfulness of the audience. V6 gained popularity on TikTok with organic streams so the people hold the power.
Where do you want to go with the music, Grammys? Billboard?
Breaking barriers is my goal. Grammys are not my primary focus, I want to be a producer with Diamond-selling records more than I want a Grammy.
What’s in store for 2024?
Recently I released a couple of songs with Chronic Law, Spice, numerous songs with a number of up and coming and established artist. Right now as it is I have three songs on the Dancehall Official playlist and I give thanks for a lot more to come on the same V6 Riddim. I’ve signed an artist, pacing myself to release two to three songs weekly.
How do you balance music with your other job?
Working for myself allows flexibility. My main venture is Ireland Fruits and Vegetables, where I’ve built my life. We deal with local and imported produce, supplying hotels, restaurants, supermarkets, hospitals, and schools. My brand is corporate, preceding my involvement in music.
You have your own farm?
There are persons who greenhouse farming specifically for my business, and they send the produce to us. Additionally, we handle imports. Our clientele includes hotels, restaurants, supermarkets, hospitals, and schools. Primarily, we focus on local produce, conducting business with major restaurants and hotels. My brand holds a corporate identity that predates my involvement in music.
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