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Protoje
01/02/2023

Protoje Announces “Third Times The Charm” Deluxe Album, Says He Is Doing His Part For Reggae’s Eco-System

Reggae revival singer Protoje announced exclusively to WMV® that he will be dropping a Deluxe version of his Grammy nominated album “Third Times The Charm.” in March. The Who Knows singer revealed the information at the launch of the inaugural staging of his “Lost In Time Festival” to be held February 25, at Hope Gardens, Kingston, Jamaica.

The St. Elizabeth artist also says he will be attending his second Grammy Awards ceremony as a nominee.

“I am gonna go and hang out there for a bit, couple a people coming out,” he said. As for whether he has high hopes of winning the Best Reggae Album over past Grammy winners Shaggy, Sean Paul, Koffee and newcomer Kabaka Pyramid he said,

“I haven’t thought about it-but obviously it has some weight but just to be nominated with my peers it’s an hour and a blessing.”

Third Time’s The Charm debuted at No. 8 on Billboard’s Reggae Albums chart.

The RCA Records project sold 710 units during in its first week or release in the U.S. according to data provided to World Music Views® from Luminate formerly MRC Data. This includes 270 in pure album sales for the week.

Protoje’s sixth studio album features Jesse Royal, Jorja Smith, Lila Iké and Samory-I. Third Time’s The Charm has so far sold a total 2,100 units over its lifetime, which include pre-released singles according to Luminate.

It’s his third studio album, since his deal with RCA Records which began with his Grammy-nominated A Matter Of Time and In Search Of Lost Time.

A Matter Of Time had debuted at No. 1 on the Reggae Albums chart, with 1,908 units sold during its first week of release in 2018. The album spent six weeks on the chart.

In Search Of Lost Time had spent one week at No. 6 on the Billboard Reggae Albums Chart after selling 1,400 units during its first week of release in 2020.

The 41-year-old’s other Billboard charting albums are Ancient Future (2015), which spent 17 weeks on the Reggae Albums chart, peaking at No. 1, and The 8 Year Affair (2013), which spent two weeks on the Reggae chart, peaking at No. 5.

He speaks candidly about reggae’s need for more spaces and shows in order to rebuild the eco-system.

“Reggae music more than any music in the world feeds off of live music, so the you talk about not being able to have shows not being able to have an eco-system the music has to dip in some way. its to like there are 30 reggae dances in Jamaica,” he assessed.

“I know My success, Chronixx, Jah9 and the entire reggae revival was built off the strength of performing and doing these shows so that’s why I needed to do this show to energize the eco-system for people to come out again and say ‘wow this is such a crazy vibe’,” he concludes.

 

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