Artist Of The Week Quoyard: ‘My purpose is to motivate people to be their authentic selves.’
The self-producing Jamaican artist on building his own creative universe, redefining dancehall autonomy, and carrying a quiet legacy of greatness.
The first conversation with rising Jamaican artist-producer Quoyard takes place over the phone. His voice comes through warm, measured, and steady. No theatrics. No fumbling for words. It’s the tone of someone who has already held long conversations with himself about where he’s going.
“I go by Quoyard. I’m an artist from Jamaica,” he begins. It is his first-ever interview. Yet nothing about his composure suggests a debut.
And then, almost as an afterthought, he mentions something that recasts the entire conversation.
His grandmother is Madge Sinclair — the legendary Jamaican actress whose commanding presence in Roots, Lion King, Star Trek, and Coming to America made her one of the most respected Caribbean performers of the 20th century.
Although Sinclair died five years before Quoyard was born, her journey is a constant source of grounding for him:
“Her story reminds me there’s no rush. She left Jamaica in her 30s and put in the work. It reminds me I can do it too.”
Raised in a household filled with sound, music was always in the air. His father, an influential Caribbean corporate executive, played records constantly, his brother blasted dancehall and rap in his room, and Quoyard soaked it all in.
School lunchtime clashes ignited his spark:
“Man a write lyrics and clash at lunchtime… I used to watch that and it was crazy. Then I start writing too.”
A close friend later migrated overseas and showed him how to record music at home. That changed everything.
At 13 years old, Quoyard began recording himself, uploading songs to SoundCloud, and developing his sound — even while juggling football. College eventually brought him into a studio environment again, and that’s when the passion turned into discipline.
“From 2019, I haven’t stopped. That’s when I took music serious — putting out projects and learning the full craft.”
A Self-Produced Visionary: “When I want a beat, I make it.”
Quoyard isn’t just an artist, he is his own producer.
Every song. Every rhythm. Every musical idea from end to end and it all began from a moment of frustration:
“I made a song on a bredrin’s rhythm and he wasn’t ready to put it out… that rubbed me wrong. Why somebody else have control over my music?”
To remove all limitations, he taught himself to produce:
“When I want a beat, I need to be able to make it — when I want it and how I want it.”
Today, with a catalog nearing 100 songs and music videos to match, Quoyard’s visual output is as intentional as his sound. His videos carry a high-end, cinematic look despite being independently created, sharply directed and stylishly composed, with fashion-forward world seen in Travis Scott or Rihanna’s videos.
“Most of the pictures you see aren’t photoshoots,” he states. “I create and direct everything myself. It’s just my taste — how I think I should present myself.”
Rage Influences & “It’s Up”
One of the standout songs from his early catalog is “It’s Up,” a track released three years ago that shows his versatility and high-energy flow.
“That period, rage rap was super popular — Playboi Carti, Uzi… and I started recording rap first.”
WMV noted that his fast-paced delivery has elements of Jamaican greats like Papa San — a connection Quoyard embraced with respect.
In 2024, Quoyard released two Eps: If Not Me Then Who and B4SYNQ via SINQ which he describes as more than a record label but a full creative universe:
“SINQ is the world I’m building. It captures all my creativity under one brand. That’s my movement going forward.”
The full SINQ project is expected in 2026, and he describes it as a complete artistic elevation.
Before that, he’s working on dancehall sample-based tracks, flipping classics in new, innovative ways:
“I don’t think dancehall has seen samples flipped like this. Creating new anthems from anthems.”
Quoyard is an artist to watch — not just for his music, but for the world he’s building. Vision, skill, direction, originality, lineage — all the elements of a future star are present.
Find him everywhere at:
@Quoyard (Q-U-O-Y-A-R-D)
