Talk about unconventional marketing—dancehall reggae-pop singer Shenseea is cementing her status as the most marketable artist from Jamaica in this era as she prepares to release her sophomore album, “Never Gets Late Here.” The slick-talking, top-streaming artist is pulling out all the stops for this highly anticipated release.
On Friday, the singer’s management and marketing team unveiled a 40-foot container wrapped end-to-end with the album’s artwork and a digital QR code which leads to Amazon Music, Apple Music, Spotify and iTunes Store for purchases, streams, and downloads.
Romeich, her manager posted the truck traversing the Jamaican highway with the caption, “Don’t play with the marketing style of @majormarketingja and @shenseea memba album put next week stay in tune gonna have some prizes to give back to our jamaican peeps!!! @romeichentertainment ina them town!!! #NeverGetsLateHere #interscope#ShenYeng.”
The “Die For You” singer playfully posted herself in front the truck full of albums with the caption: “When you see di trailer move outta di way…NEVER GETS LATE HERE…Album out this Friday‼️”
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“Never Gets Late Here” will be released by US based record labels Rich Immigrants/Interscope Records with 14 new tracks. Pre-orders for the album has already pushed it on the chart in several countries around the world including Seychelles where she will be headlining a concert at the Mini Stadium in Victoria, Mahé on June 1st.
The lead single for the album “Hit & Run” is currently #1 in that country on Apple Music.
Fans hoping to catch Shenseea on tour promoting the album can join her at pop ups in New York on May 20th and City Splash in the UK on May 27.
Apple Music pre-saves for the album are also seeing significant upticks in Belize, Bermuda, Trinidad and Tobago, her home country Jamaica, Guyana, and Barbados.
Shenseea has over 600 million career streams on Spotify from 119 tracks released in the last eight years. On average, she gets 650,000 daily streams across her catalog, with 6.6 million monthly listeners. This makes her the most-streamed female artist from Jamaica of all time.
