Barbadian beauty Rihanna will not be paid for her Super Bowl performance on Sunday February 12, 2023 according to Forbes. This is a tradition of the NFL not to pay top headliners but they benefit from the increased promotion and attention they get from the game. Everything from vanity metrics on social media to albums and song sales are set to increase before, during and after her performance
Last year Dr. Dre and Snoop Dogg’s groundbreaking hip hop classic “The Next Episode” hit number 1 on the digital sales chart for the first time, selling 20 thousand units after their February 13 Super Bowl Half Time Performance.
Likewise in 2017, when LADY GAGA headlined her album and song sales increased by 1000%, Billboard reported, and Jennifer Lopez’ social media gained 2.3 million new followers across social media after she and Shakira headlined in 2020 according to Forbes.
“Umbrella” by Rihanna and Jay Z earned its biggest streaming day of all-time on Spotify, 15 years after release (1 million).
Rihanna is among a unique set of artists who not only sell music but she oversees a fashion empire including lingerie and makeup like with Fenty Beauty and Fenty x Savage.
“I get involved with every aspect of anything that I do,” Rihanna told a press conference ahead of Sunday’s game. “Whether it’s the Super Bowl, whether it’s a makeup product, whether it’s Savage lingerie…I want to see the copy on the website. I want to name every lipstick that I make,” the Work singer said. “If it flops or it flies, my name has to stand by that.”
“The Fenty highlighter is definitely helping today,” Rihanna plugged at the press conference. “Because I have yet to sleep.”
Speculations are high on who will be on the stage with Rihanna but she says, “This show is gonna be a celebration of my catalog, the best way we can put it together,” she said ahead of the performance. “You’re trying to cram 17 years of work into 13 minutes.”
As for new music Rihanna says, “Super Bowl is one thing”. “New music is another thing.”
