While other entertainers may be going into the alcohol business or making transitions into acting, dancehall superstar Sean Paul is sticking to what he knows best: music, Jamaican culture and food. The Pepper Pot DJ has added one more layer to the promotion of his latest album, with the launch of his own Scotch bonnet pepper brand “Scorcha”. The hot commodity collaboration is with catering company Tooksie.
Sean Paul told World Music Views, “It started as a promo item we did just for the media, but now we thinking about selling it on Sean’s site allseanpaul.com.”
Sean, 49 who has always championed Jamaican culture all over the world, has also joined forces with the UK based Port Royal Jamaican Patties to launch his own “Scorcha” brand of the Jamaican favorite.
Port Royal Patties is owned by the Jamaican brothers Edward and Aaron Johnston. “My manager Steve knows them from school days so it was an easy link to make,” the Dutty Cup artist told World Music Views.
“So the promotional partnership is about linking Jamaican brands with the “Scorcha” you know a mean, Port Royal Patties is a big Jamaican brand in London, about the Jamaican people and ting so we just link up and thing,” he continued.
In March Drake made an offer to buy Randy’s, a popular Jamaican patties and restaurant in Toronto. Randy’s Patties had announced that they’ll be closing as of today Feb. 26. That news didn’t sit well with God’s Plan rapper , so he expressed openly on Instagram his interest in buying the Jamaican Patty spot because it’s one of his food favorites.
Complex Canada, reported after Tyrone Edwards made the announcement of the closing, Canadians dropped comments expressing their deep disappointment online. Drake, always keeping his ears to the streets enquired about the iconic Jamaican establishment.
“I’ll buy Randy’s right now,” he said via his Instagram account.
Sean Paul has taken his interest a little further with a promotional video for his Port Royal -“Scorcha ” Patties collab. The Gimmie Di Light singer did a comedic improv with British comedian Bash The Entertainer and he was in his element as a straight faced actor, but says he has no plans to go to Hollywood anytime soon.
“Nah me nuh wah do no movie, movie nuh real (laughs), dem haffi pay me 2 billion dollar fi do movie. I like being on stage. That’s how I feel right then right there. I like being in the studio, that’s how i feel right then right there, I don’t have any plans to do movies so to speak.”
Sean also revealed to World Music Views that he went to “chef school” but we shouldn’t expect him to enter start his own restaurant either anytime soon “Not my thing, I went to chef school or hotel management in Jamaica and I like cooking every now and then, but its not something I want to do for a living.”
The global superstar says, his go to meal while on the road in a hot cup of soup. “A warm ramen soup” he says. “Jamaican food is very important in the culture, when we are aboard too long we definitely want the Jamaican food and so we go places like Port Royal Patties or many different spots around the world that server Jamaican food when we homesick.”
“Honestly, when we first go pon tour we eat Jamaican food everyday at home so we kinda want to taste the different ting them, but definitely Jamaican food.”
“My favorite Jamaican food is curry chicken and i don’t eat it with white rice, I like it with the rice and peas, just my likke ting that you seet.”
Sean Paul’s 8th solo album “Scorcha” is currently charting in over 48 countries and is at No. 24 on the UK’s midweek charts.
