Producer Seanizzle is poised to elevate his solo career to the heights of industry icons like Timbaland and Swizz Beatz. With a catalog of undeniable hits, he has proven his ability to compete at the highest level. From 2004 to 2010, Seanizzle consistently delivered chart-topping records, including Elephant Man’s “Gully Creeper,” early gems from Khago, Beenie Man’s “Okay,” and the international anthem “Rum and Redbull.” Although “Rum and Redbull” never charted on Billboard, it remains one of dancehall’s biggest tracks and ranks as Beenie Man’s 10th most-streamed song on Spotify, boasting nearly 20 million streams.
Speaking exclusively with World Music Views, the One Day Riddim producer shared insights on the origins of some of his most celebrated work, including the creation of “Rum and Redbull” and its enduring impact.
“When Vybz Kartel released ‘Clarks,’ I had an experience at a car wash where one of the attendants complained that his salary would never allow him to afford a Clarks,” Seanizzle recalled. “The thought stuck with me. He said his pay was $6,000 per week, and a Clarks was $9,600. So I went back to the studio and recorded my verse for ‘One Day’:
‘Want a Clarks and me short pon the cash, and/Even though man hustle everyday/When Friday come, man can’t see dem way/Know Father God light a shine pon me/So me nah go stray fi nobody.’
“Mr. G came to the studio and suggested I sing the verse myself. That same day, Beenie Man came by and recorded ‘Rum and Redbull.'”
Released on May 25, 2010, the One Day Riddim turns 15 this year, with its tracks still serving as party staples. “Wifey Walk Out” became the breakout hit for ZJ Liquid, transitioning him from Zip FM DJ to recording artist, while “Nah Sell Out” catapulted Khago to global acclaim, securing him slots at major festivals like Reggae Sumfest.
Beyond the One Day Riddim, Seanizzle’s impressive portfolio includes the Split Personality, 47th Floor, Outada, and 90’s Don Dadda Riddims. Reflecting on his legacy and looking ahead, he revealed his ambition to focus on becoming a solo act.
In October, Seanizzle joined fellow producer Anju Blaxx for a club appearance in Panama, where the two performed their hits to a packed crowd. With his sights set on solo stardom, Seanizzle continues to solidify his place as one of dancehall’s most influential figures.
Last year he contributed to Beenie Man’s Grammy nominated album Simma and for this year he plans to release a new album.
“I always have music but this year plan to release an album, just more positively and good vibes.”
