Dancehall singer producer Serani’s hit single No Games is certified Platinum in the U.K. after selling more than 600,000 units in that country according to the British Phonographic Industry (BPI).
No Games, released April 21, 2009 was previously Brit Certified in Gold on April 24, 2020 (400,000) and Silver on June 2, 2017 (200,000).
The song produced by Serani and his Daseca crew on the track titled Unfinished Business Riddim and samples Dave Kelly’s 90s Showtime Riddim.
In April this year British singer Ed Sheeran was in the company of grime artist Jaykae at The Roost Pub in Small Heath Birmingham. The two were pouring draft beer, playing pool and casually chorusing No Games. Ed even shows off his rhythm with few dance moves.
No Games climbed to the top of the Billboard R&B and Hip-Hop top 100 charts in 2009. It has been sampled by Eminem, Luis Fonsi & Daddy Yankee – Despacito Remix ft. Justin Bieber (SING OFF vs. Pixie Lott) by Conor Maynard (Ft. Pixie Lott) & Farewell by Eminem on his Music To Be Murdered By Album.
Serani is yet to perform the song in the UK due to visa issues, but In 2019, the turntable bop sample appeared in Kylie Jenner’s 140 million strong Instagram stories as she celebrated her friend’s birthday.
Serani told World Music Views exclusively that he is a fan of Ed Sheeran and co-signs his impromptu No Games pub crooning.
“I’m a fan of Ed Sheeran. It’s amazing that he loves my music too. The intention is always to make music that connects with the soul. The way everyone in that pub’s energy was lifted during no games is an energy boost,” he said.
After seeing the video of Sheeran and friends having a good time to his turntable hit he said, “The video is very humbling. I’m happy to see it and hope this song lives on forever.”
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