Dancehall superstar Shaggy believes Shenseea has what it takes to achieve even greater success in the music industry, but says she needs a trusted A&R (Artists and Repertoire) professional to help guide her career.
Speaking with Sound Chat Radio, Shaggy emphasized the importance of having the right people around an artist, particularly when it comes to identifying hit records.
“Shenseea needs an A&R, and nothing wrong with that. Sometimes an artist can make a hit but can’t hear a hit,” he said.
Shaggy further explained that managers must also recognize their limitations when it comes to selecting the right music.
“If you as the manager don’t know it, you need a trusted A&R,” he added.
His comments comes as Shenseea is getting rwady to release a new project via Sony Music/Since93 take her career to the next level.
Shenseea is the last Jamaicans female act to hit the Billboard Hot 100 on the remix of Shake It To The Max with Molly and Skillibeng.
The song peaked at 44. She made history in the summer on the Daddy Yankee collab Echo which climbed to No. 1 on the Billboard Latin Airplay Chart.
