With plenty number 1 hits and multi platinum plaques on his walls, Shaggy knows a thing or two about making and breaking a hit song. He was candid in giving his numeric assessment of Spice’s debut album’s lead single in an interview with Winford Williams.
“I personally stayed away from putting out music out this year, I really focused on Spice, this whole project was a Spice project. It was a project I was dealing with from before and I had to keep putting it back because of the pandemic”. He said of the now grammy nominated album “10”.
He continued, “The team at VP was a bit hesitant in trying to come out”.
The lead single from the album is “Guh Down Deh” produced by Romanian Costi Ionita who also produced Shaggy’s “I need Your Love”.
He said as far as earning new fans the songs accomplished that target for Spice.
“Guh Down deh” really resonated with her core fans but also opened the door to actually receiving new fans. The song doing well in Russia and Italy, now South America is dragging on to it”.
However with Spice only doing one album with the record label he didn’t expect to get the support to push the song all the way.
“We know we were limited with VP because it was her only album on VP. so wouldn’t expect VP to be investing in something that they don’t have another option on”.
“So we knew that whatever we were gonna get from VP that’s all we gonna get”, he continued.
He concluded that the song didn’t do anything spectacular but culturally it helped.
“I think culturally it made a nice statement for us…as far as to say we really generated needle moving numbers no we didn’t do that at all, that takes a lot more money and a lot more commitment. I don’t think the VP was willing to do that. it just didn’t make good business sense at the end of the day for them to do that”.
Spice’s album, 10, debuted at No. 6 on the Billboard Reggae albums chart with pure album sales of 676 copies and 1,447 total units with streaming according to MRC Data. Guh Down Deh peaked to number on on the World Music Views Youtube Chart in Jamaica and sinces its May 1 premiere has amassed 34,698,022 streams.
Commenting further on Spice and the album Shaggy said, “The album is a VP album and now she is going to have to find a new home”.
Shaggy’s last top 40 single in the United States was “Angel” from the album Hot Shot.
