Denver, Colorado – Entertainment promoter and cultural ambassador Eton Pearcy is set to make waves this September with a landmark event headlined by reggae icon Sizzla Kalonji.
Organized through Pearcy’s Jamrock Events, the show is scheduled for September 20 in Colorado to raise funds for a breakfast program at Windward Road Primary School in East Kingston, Jamaica. Pearcy explained that food insecurity is a major barrier to education: “A lot of kids don’t come to school on time, or at all, because they don’t have food. Even when they do show up, it’s hard to focus on learning when you’re focusing on hunger.”
The initiative hopes to improve attendance, academic performance, and overall well-being. Once the breakfast program is established, Pearcy also plans to help renovate the school’s computer lab.
Why Sizzla?
Pearcy says involving Sizzla was an easy decision: “Sizzla has always shown himself to be charitable. When I approached him with the project, it was a smooth transition. He fell in love with the idea because it’s right up his alley.”
The event is already generating buzz, with capacity at the 1,000-seat venue expected to sell out. Pearcy hinted that other surprise guests may appear on stage, adding to the excitement.
Tickets, Partnerships, and Donations
Tickets are available through Jamrock Events’ Instagram bio (@jamrockeventsco). Pearcy also revealed a collaboration with the Jamaica Stock Exchange’s Social Exchange, which will provide a donation page for those unable to attend in person. “Even if you can’t make it to Colorado, you can still support the cause and help feed the students,” he emphasized.
From Kingston to Colorado
Pearcy’s path to entertainment promotion has been anything but ordinary. Raised in Kingston, Jamaica, he relocating to the U.S. and served in the military, but a car accident led to his medical separation. He then pivoted to what he knew best—music and culture.
“I decided to stay in Colorado and wave the flag of Brand Jamaica,” he said. “There’s a gap here that needed filling, and with my connections back home, I knew I could do something impactful.”
Over the years, Pearcy has built a reputation for bridging Jamaica and Colorado, even hosting Jamaican Minister of Culture Olivia “Babsy” Grange for a Colorado cultural showcase.
A Message to the Community
Pearcy is clear about what this event represents: “This is not just an event—it’s for us. Oftentimes we want to do projects in Jamaica, but asking folks who already need help to give help back doesn’t make sense. By staging this event in Colorado, we’re maximizing resources to put back into Jamaica where it’s needed.”
As the date approaches, Pearcy is encouraging fans to “make it a date and don’t delay.” Beyond the music, he says it’s about building a bridge between communities, feeding the children who need it most, and ensuring that Jamaica’s culture continues to thrive on global stages.
