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07/02/2024

Spice Becomes First Female Jamaican Dancehall Artist With Platinum Certification in Canada

Spice, the Queen of Dancehall, becomes the first female Jamaican dancehall artist to earn a Platinum certification in Canada with “Go Down Deh,” a collaboration with Dancehall superstars Shaggy and Sean Paul released as the lead single to her debut album “10” (VP Records/ADA). The song earned both Gold and Platinum Single certification on February 6, 2024, surpassing 40,000 and 80,000 units respectively from singles sales and official streams in Canada.

British Dancehall artist Stefflon previously hit the Canadian Platinum certification the milestone with her feature on Halsey’s “Alonealso featuring Big Sean on May 15, 2019.

This is Shaggy’s third Platinum certification in Canada, while Sean Paul’s has a total count of eight Platinum singles. “Go Down Deh,” released in April 2021, is produced by Constantin “Costi” Ioniță, and has over 198 million plays on Spotify and over 250 million views on YouTube. It is among the most streamed Jamaican-led songs, its crossover appeal has been acknowledged by figures like former President Barack Obama on his 2021 Summer Playlist.

Spice’s first music certification comes days after WMV first reported that the single is now eligible for Gold status in the US for selling 688,000 equivalent units in the US according to Luminate.

Upon seeing the news, Shaggy and Sean Paul congratulate Spice on becoming the first female dancehall artist to sell over 500,000 units on a lead single in the US.

Sean Paul expresses pride in the achievement, emphasizing the importance of promoting the dancehall genre globally. Shaggy, the executive producer of “Go Down Deh,” shares his optimism about the song’s success and highlights its timeless appeal. The album “10,” released in August 2021 and executive produced by Shaggy, has sold 125,000 equivalent units in the US according to Luminate and received a nomination for Best Reggae Album at the 64th Annual Grammy Awards.

 

 

Dawn Penn
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