The Philadelphia Eagles emerged victorious at Super Bowl LIX yesterday, defeating the Kansas City Chiefs 40-22 at Caesars Superdome in New Orleans.
The game was broadcast in English on Fox, with Fox Deportes and Telemundo providing coverage for Spanish-speaking audiences. Fans also had access to the event via streaming on Tubi and Fubo.
According to data from media analytics company Samba TV, 37.1 million U.S. households tuned in to watch the biggest sporting event in America. This marks a 5% decline from the 2024 Super Bowl, which had the highest viewership in the past six years.
Kendrick Lamar’s Halftime Show Performance
Kendrick Lamar headlined this year’s Halftime Show, drawing 28.8 million U.S. households, a 4% decline from Usher’s performance in 2024. Notably, 311,000 households only turned on their TVs to watch the Halftime Show, skipping the game entirely.
Super Bowl Ads: Nike Leads the Pack
Among national ads (excluding Fox, Fox-affiliated brands, and the NFL), Nike had the most-watched commercial, followed by Novartis and RAM.
Super Bowl LIX once again proved its dominance as a premier entertainment and sports event, despite a slight dip in viewership.
