A Global Breakdown by Region and Genre
The music videos capturing the world’s attention on YouTube, today October 15 represents multiple genres, regions, and a blend of both established and emerging artists. In this roundup, we’ll summarize and rank some of the most-viewed music videos from the last 24 hours, focusing on the artists with multiple hits, regional dominance, and the genre diversity shaping today’s global music landscape.
Top Artists with Multiple Hits
- JENNIE (K-pop)
- “Mantra” Official Music Video (3,710,450 views)
- “Mantra MV Rehearsal” (2,722,649 views)
JENNIE, a member of the global sensation BLACKPINK, continues her solo career with two top-ranking music videos. Her hit single “Mantra” showcases her signature style, blending captivating visuals with K-pop’s infectious melodies, while the rehearsal video highlights her dedication to perfection.
- KAROL G (Latin/Reggaeton)
- “Si Antes Te Hubiera Conocido” (Coke Studio) (2,852,278 views)
- “Soltera” (Official Lyric Video) (805,455 views)
Hailing from Colombia, KAROL G continues to dominate the Latin pop and reggaeton scene. With her sultry beats and captivating voice, she appeals to a broad audience.
- Peso Pluma (Regional Mexican/Latin)
- “LA PATRULLA” (1,024,226 views)
- “HOLLYWOOD” (Lyric Video) (721,912 views)
Peso Pluma, a rising star in regional Mexican music, scored two major hits in October 2024. His raw sound combines traditional Mexican influences with a modern twist, making him a favorite among young audiences in both the U.S. and Latin America. His collaboration on “LA PATRULLA” showcases his versatility in the regional Mexican genre, while “HOLLYWOOD” continues his lyrical storytelling prowess.
Leading Genres by Popularity
1. K-pop
K-pop remains a dominant force in the global music landscape. Apart from JENNIE’s back-to-back hits, ITZY’s “GOLD” M/V racked up over 3.7 million views in the last 24 hours. ITZY’s fresh and energetic sound appeals to fans worldwide, blending pop, electronic, and hip-hop influences into their visuals-heavy music. South Korean music has expanded far beyond Asia, claiming a massive following in the Americas and Europe as well.
2. Latin and Reggaeton
The Latin music genre continues to gain momentum across borders. Alongside KAROL G’s dominance, Grupo Frontera x Grupo Firme collaborated on “EL AMOR DE SU VIDA,” a heartfelt regional Mexican ballad that garnered over 1.2 million views. This cross-cultural exchange within Latin genres—combining elements of ranchera, reggaeton, and cumbia—has helped Latin music resonate with fans globally.
Also making waves in this space is Oscar Maydon x Fuerza Regida with their hit “Tu Boda”, racking up 768,816 views. Their song resonates with those who love both modern urban beats and traditional Latin instrumentation.
3. Pop/Rock
From the U.S. and Europe, artists like Billie Eilish continued to enchant audiences with her unique style. Her single “BIRDS OF A FEATHER” collected over 1.4 million views in the last 24 hours, showcasing her talent for blending alternative pop with emotional depth. Billie remains a key figure in pushing the boundaries of what mainstream pop can offer.
Lady Gaga and Bruno Mars, with their collaboration “Die With A Smile”, also held strong at 3.1 million views. This star-studded collaboration bridges pop with elements of jazz and rock, appealing to diverse audiences.
Artists Representing Regional Dominance
Asia:
The South Korean influence on the charts is unmistakable. Apart from ITZY and JENNIE’s individual achievements, Japan’s Snow Man’s “One” J-Pop Music Video emerged as a major hit, earning over 2 million views.
Another notable mention is Ado’s “Shoka”, which earned 674,671 views. The Japanese artist’s mix of rock and vocal prowess gives the J-pop genre an edgier feel, expanding Japan’s reach in the global music market.
Latin America:
Beyond the reggaeton and Latin pop dominance, the Mexican music scene had a strong showing. Grupo Firme, Fuerza Regida, and Peso Pluma continue to champion regional Mexican sounds, merging traditional and modern styles to appeal to a younger generation. These artists’ collaborations have allowed regional music to transcend its borders, with significant international attention from countries like the U.S. and Spain.
Emerging Stars to Watch
While global superstars dominated the charts, some rising artists are making their mark:
- INI’s “WMDA (Where My Drums At)” is a promising breakout from the Japanese pop group, amassing over 1.1 million views. As a group on the rise, they are expected to bring more visibility to Japanese talent in the global music industry.
- Juice WRLD’s posthumous release “Both Ways” garnered 739,489 views, demonstrating that the artist’s legacy continues to influence the hip-hop and emo-rap scenes.
- In the Haryanvi music scene from India, Ajay Hooda’s “Lamba Lamba Ghunghat” caught attention with over 922,000 views, showing the growing global interest in regional Indian music.
The Top 5 Most Viewed Music Videos of October 15, 2024:
- SEVENTEEN – “LOVE, MONEY, FAME (feat. DJ Khaled)”: 8,492,627 views
This collaboration between the K-pop superstars and DJ Khaled was the biggest hit over the last two days, with the group partnering with Airbnb in a promotional campaign. - Aaj Ki Raat (Stree 2): 5,651,919 views
Bollywood soundtracks continue to enthrall audiences worldwide, with this Hindi-language song making a huge impact. - ITZY – “GOLD”: 3,727,480 views
ITZY continues to lead the charge for K-pop, blending innovative visuals with catchy dance music. - JENNIE – “Mantra”: 3,710,450 views
BLACKPINK’s JENNIE proves her solo capabilities with this sultry, high-energy release. - Grupo Frontera x Grupo Firme – “EL AMOR DE SU VIDA”: 1,216,904 views
A heartfelt ballad, this collaboration between two of Mexico’s biggest musical acts captured hearts across Latin America and beyond.
