All eyes are on the 65th Annual Grammy Awards which takes place on Sunday February 5, 2023 in Los Angeles. Last year WMV had the privileege of speaking exclusively with Harvey Mason Jr., CEO of the Recording Academy.
One of the topics he touched on was whether in the future there could be a category at the Grammys for Dancehall separate from Reggae.
“We have worked really hard over the last two years to include more music not less…we want more people from more genres, from more regions and make sure we are honoring them properly. It’s possible only because anything is possible” he said. He also added that the way to do it is to propose it properly to the Recording Academy through a voting process.
“When it comes to categories it just depends on who submits. If the dancehall community wanted its own category and they felt so strongly about it- and the stakeholders in that category felt like ‘we want to have our own category’, and they submit it and they have the right language in the proposal, the right rationale as to why its important and they get the right signers and the right language and justification, you will have a new category.”
Although the Grammys are a US based awards show, it’s one music organization that has a global impact. I asked Harvey if he would ever consider bringing the Grammy Awards outside of the US to which he said ‘Yes’.
“I think we would consider that, there is a lot of opportunities, borders are coming down. With music you are seeing people come together and people from all different parts of the world loving other genres. Jamaica having Taylor(Swift) with the number 1 record is an amazing example of that, so where we have our show could change, where we honor music might widen. There might be a chance to do more work in serving music people around the world. There is a saying that talent is distributed evenly around the world but opportunity is not so, that would say to us we might need to take a look at other parts of the world, where we could have events,” he predicts.
Over the years a few dancehall albums have been awarded Best Reggae album. WMV tracks their achievements and progress on the chart and with certified sales reports provided exclusively by Luminate(formerly MRC Data).
Sean Paul
Global music superstar Sean Paul has set and broken almost every record as it relates to Dancehall music. He made RIAA history as his Grammy winning sophomore album “Dutty Rock” was certified triple Platinum by the US music certification body December last year.. The album released 20 years ago becomes the first full dancehall project to reach that milestone. Over the years other artists have infused dancehall elements with other genres to reap chart and certification success, but Dutty Rock has a line up of all Billboard top 15 dancehall tracks including “Like Glue”, “Get Busy”, “I’m Still In Love With You” and his first US smash hit “Gimmi The Light.”
The album peaked at No. 1 on the Billboard Reggae Albums chart and is also the first album by a Jamaican released this century to be certified triple platinum.
Dutty Rock debuted at number 26 on the US Billboard 200, selling 65,000 copies in its first week and eventually peaking at number 9 on the chart as well as number 2 on the UK Albums Chart and topping the Canadian Albums Chart. Track 7 “Top of the Game” featuring Rahzel was featured in NBA Live 2004.
“Baby Boy“, a late entry collaboration with Beyoncé became one of the biggest hits of 2003, topping the Billboard Hot 100, spending nine weeks at number one giving the album a boost to sell over 6 million copies worldwide by the end of 2003.
Dutty Rock is also certified Platinum in Canada (300,000) and the U.K. (900,000), 2x Platinum in Europe (2,000,000) and Gold and Platinum Certifications in 13 other countries.
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Shaggy
Shaggy’s third studio album released on July 11, 1995 won the Grammy for Best Reggae album in 1996. The album spawned the single of the same name which was one of the few Jamaican songs to debut at No. 1 on the British singles chart. The song was so impactful that Shaggy is forever known and “Mr. Boombastic, fantastic, romantic lover”, A.K.A “Mr. Luva Luva”, lines from the song. Boombastic (Virgin 1995) confirmed his commitment and success to the music industry.
By November 4, 1996 the album was certified platinum for selling 1 million records in the United States by the (RIAA (Recording Industry Association of America). The album has so far sold 1.2 million copies in the U.S (Pure album Sales: 1M , Streams: 201.4M) according to Luminate.
Part of Boombastic- the album’s success is due to the song’s involvement in a Levi’s commercial which became popular all over the world in key music markets. The claymation commercial featured the song playing as a man used the core of his Levi’s jeans to save a woman from a burning building as they both swing on a makeshift zipline into each other’s arms. The song was recently featured in Season 5 of Netflix’s The Crown.
Shabba Ranks
Shabba’s contribution to music’s development goes outside of dancehall and reggae genres with his influence being the stylistic base for reggaeton music which can be traced back to the 1990s hit “Dem Bow”, from Ranks’ album Just Reality. The song produced by Bobby “Digital” Dixon, on the Dem Bowriddim became so popular in Puerto Rican freestyle sessions that early Puerto Rican reggaeton was simply known as “Dembow”.
Ranks made a partial comeback in 2007 when he appeared on a song called “Clear The Air” by Busta Rhymes, which also featured Akon. Shabba released a single on Big Ship’s Pepper Riddim called “None A Dem”, in April 2011. In 2012, Shabba was featured on Tech N9ne’s EP E.B.A.H. on the track “Boy Toy”. In 2013, Shabba was also mentioned and made a cameo in the music video for the A$AP Ferg’s song “Shabba,” which has surpassed 100 million views on YouTube and was certified 2 times Platinum by the RIAA last October.
In light of the many disgruntled artist who have beef and ongoing court cases with with record labels, Ranks came out guns blazing as he addressed several topics relating to the entertainment industry in a post performance interview at the 2022 sailing of the Welcome To Jamrock Cruise. The Mr. Lover Man DJ says in-spite of his success he has been treated unfairly in the industry but he came from nothing and used what he had to achieve superstardom. He has since shifted gears and is now looking to provide opportunities for his future generations.
The album was co-produced by Damian Marley and his brother Stephen Marley. It debuted at number 2 on the Billboard Reggae Albums Chart, after selling 2,000 copies, during its first week of release in the United States
Beenie Man