Conor McGregor, has officially announced the launch of his new Irish-based record label, Greenback Records. Co-founded with music industry veterans Richard Buck and Julian O’Brien, the label aims to revolutionize artist partnerships by offering deals “in a way that hasn’t been done before.”
According to a release, Greenback Records is a multi-genre label designed to support artists at every stage of their careers, from multi-platinum selling stars to emerging talents. A slew of major signings will be revealed in the coming weeks.
“I am thrilled to establish Ireland’s first major record label in an industry I have long been passionate about,” McGregor said in a press statement. “We aim to offer artists fair deals and proper rewards for their talent. This industry needs an overhaul, and I’m excited to partner with Richard and Julian to bring Greenback Records to life.”
Conor McGregor, renowned for his success as a UFC Champion and the first fighter to hold titles in two weight classes simultaneously, has ventured into entrepreneurship with his brands Proper No. Twelve single malt whiskey and Forged Irish Stout.
He also made his acting debut in the film “Road House,” a remake of the 1989 classic, alongside Jake Gyllenhaal and Post Malone.
Greenback Records, headquartered in Dublin with a state-of-the-art recording studio, plans to collaborate with established artists and leverage unconventional promotional strategies, including tie-ins with the UFC and mixed martial arts events.
The label’s name comes from the term “greenback” which refers to a type of U.S. currency, not Irish money originated during the American Civil War in the 1960s when the U.S. government issued over $400 million in paper money, printed with green ink to finance the war against itself. These notes were called greenbacks because of their green-colored backs. Conner’s boxing nemesis Floyd Mayweather goes by the name Floyd Money Mayweather.
On Friday McGregor posted on Instagram, “Greenback Records is here! We are forming a stable of artists that will avail of the best deals in the music industry. Period! I don’t fuck about with business and this business will be no different! Welcome to Greenback Records! #money #greenbacksonly @greenback.records 🦍💶.”
Richard Buck, the CEO of Greenback Records, was previously head of Global Touring at TEG and founder of the MJR Group. He has overseen over 2,000 concerts annually worldwide, including major tours for 50 Cent and SIA. He also orchestrated Snoop Dogg’s record-breaking “I Wanna Thank Me Tour” in 2023.
“It’s a privilege to be part of this new chapter in Conor McGregor’s career,” Buck stated. “I am excited to collaborate with some of the most talented artists and producers in the music business. Greenback Records will challenge traditional norms and support artists’ creative vision.”
Julian O’Brien, the label’s Creative Director and head of A&R, has managed Ireland’s biggest rap group Versatile and promoted numerous artists, including The Game, Snoop Dogg, and Ice Cube. In 2023, he curated the High Rollers world tour, featuring Ice Cube and Cypress Hill.
For more updates on Greenback Records and their upcoming artist announcements, stay tuned to World Music Views.
