The Super Bowl continues to dominate as the most-watched television event in the United States, with Super Bowl 2025 shattering previous viewership records. According to Fox, the showdown between the Kansas City Chiefs and the Philadelphia Eagles drew a projected 126 million viewers across multiple platforms, including Fox, Fox Deportes, Telemundo, streaming service Tubi, and NFL digital properties.
This new record surpasses last year’s 123.7 million viewers, which was the previous high mark. The final figures, expected on Tuesday, are based on Nielsen fast national ratings and first-party analytics from Tubi and the NFL.
Historic Night for the Eagles and the NFL
The Eagles dominated the Chiefs with a 40-22 victory, halting Kansas City’s bid for a historic three-peat. Quarterback Jalen Hurts led Philadelphia to the championship, securing the Vince Lombardi Trophy and cementing his place among the league’s top stars.
The game peaked at 135.7 million viewers between 8:00 and 8:15 p.m. ET in the second quarter, highlighting the immense audience engagement despite the game becoming a one-sided affair in the later stages.
Kendrick Lamar’s Halftime Show Draws 131.2 Million Viewers
The night wasn’t just about football—Kendrick Lamar’s highly anticipated halftime performance at the Caesars Superdome in New Orleans captivated a massive audience, pulling in 131.2 million viewers. The Compton rapper’s performance was one of the most talked-about moments of the evening, proving that the halftime show remains a crucial part of the Super Bowl’s global appeal.
Tubi’s Streaming Numbers Highlight Shift in Viewership Trends
Fox’s free streaming platform Tubi played a significant role in the record-breaking night, accounting for 13.6 million viewers alone. This underscores the growing trend of digital viewership, as more fans opt for streaming services over traditional cable broadcasts.
The Super Bowl’s Viewership Growth Continues
Super Bowl ratings have been on an upward trend in recent years. In 2024, the game saw a 7.47% increase from 2023, reaching 115.1 million viewers. The growing engagement suggests that despite debates over the state of the NFL, the league’s premier event remains an unmatched cultural phenomenon.
Fox won’t air another Super Bowl until 2029, with NBC/Peacock hosting in 2026, ABC/ESPN+ in 2027, and CBS/Paramount+ in 2028. However, this year’s record-breaking performance will be a benchmark for networks aiming to capture the ever-growing audience of the biggest night in American sports.
Stay tuned to World Music Views for more on the cultural impact of Super Bowl 2025.
