Chief Executive of the British Phonographic Industry (BPI) and Brit Awards Geoff Taylor is welcoming YouTube’s involvement in developing music in the UK. Speaking at the “Nobody does it like The BRITS” YouTube Music Roundtable, he said:
“Lyor’s commitment to helping break and develop British artists is really important. The launch of YouTube Music — the subscription tier — is vital, and we really want to see you putting the afterburners on that.”
He added, “We’d love to see the ad-funded side of the business generate more, but overall YouTube is playing a very positive role in promoting British music to a global audience, increasing contributions to the economics of the business, and that’s what helps us sign the next generation of artists. It’s a great partnership, and we should build it further.”
YouTube has committed to being the official digital music partner for The BRIT Awards.
In a release by YouTube Music CEO Lyor Cohen stated that “Nobody does it like the BRITs…BRITs-related content already has over 15 million on-demand views on YouTube, and we’re thrilled to have expanded its reach beyond the 2.7 million views on traditional TV. In addition, 5 artist performances reached our Top Music Videos chart. Dave hit #1 on the UK Trending Video chart, while Ed Sheeran and Bring Me The Horizon propelled Bad Habits to the Top Songs chart in over 20 countries.”
Other guests on the digital panel included Becky Hill, and Dan Chalmers (Director, YouTube Music, EMEA). Watch the highlights from the conversation.
