KINGSTON, Jamaica — Appleton Estate officially launched its “On the Rum” Cask Collection Tour on Monday evening at Di Lot on Constant Spring Road, kicking off a month-long celebration of Jamaica’s iconic rum culture.
Rum enthusiasts, influencers and invited guests turned out for the opening night, where they experienced the Appleton Estate Cask Collection Limited Edition through guided tastings, expertly crafted cocktails and a selection of food offerings in a vibrant, welcoming atmosphere.
The evening came alive with entertainment from the DMG Band, whose energetic performance kept patrons engaged from 6:00 p.m. to 10:00 p.m. A standout moment was a talented saxophonist who stepped off the stage and into the audience, serenading guests with smooth melodies and creating an interactive performance that had patrons smiling, singing along and capturing the moment on their phones.
Appleton Estate’s “On the Rum” campaign will make 21 stops across Jamaica throughout August, giving consumers the opportunity to discover the premium Cask Collection while enjoying exclusive promotions, live entertainment and curated culinary experiences at each venue.
