Latin music in the U.S. is generating $1 billion in annual wholesale revenue for 2025, according to new data from the Recording Industry Association of America. The figure marks the tenth consecutive year of growth for the genre, which continues to outperform the overall recorded music market.
The segment now accounts for 8.8% of total U.S. recorded music revenue, underscoring its expanding cultural and economic influence. Growth reached 4.2% year-over-year, driven overwhelmingly by streaming, which made up 98.2% of total Latin music revenue.
Paid subscriptions remain the largest contributor within streaming, generating over $557 million—more than half of the genre’s total revenue—as Latin music continues to attract new listeners while deepening engagement with existing fans.
RIAA executive Rafael Fernández Jr. said in a statement: “With rising global reach and fresh pathways connecting artists and fans, this sector just keeps delivering as labels work to grow the market with innovative new partnerships and opportunities.”
He added, “It’s great to see new generations discover and build on the sounds I grew up on in Miami, taking music to new places and breaking down walls between formats, services, genres and styles so more fans than ever can experience the lure of Latin music.”
The rise of streaming platforms, alongside social media and international touring, has helped Latin music break through language and regional barriers, turning it into one of the most dynamic forces in the global music business.
The report also highlights future growth opportunities beyond streaming, including licensing, new digital formats, and emerging partnerships tied to artificial intelligence—areas labels are beginning to explore as the market matures.
The U.S. milestone mirrors broader global trends. Recent industry data from the IFPI shows Latin America as the fastest-growing music region worldwide, driven largely by expanded access to streaming—suggesting that Latin music’s current momentum is far from its peak.
