Buju Banton’s dancehall new project Too Too Bad earned 2,066 album-equivalent units in its first week, according to Luminate data obtained exclusively by World Music Views.
Of that total, 743 came from pure album sales following the project’s July 17, 2026 release.
Including sales and streaming activity generated by tracks released before the album arrived, Too Too Bad has accumulated 4,324 album-equivalent units to date.
That was enough for the set to debut at #8 on Billboard’s Reggae Albums chart dated August 1, 2026.
Banton’s previous project, Born for Greatness, moved 2,600 units from sales and streaming in its opening frame, according to Luminate data supplied to WMV. That figure included 500 pure copies and 2.2 million on-demand streams.
The September 8, 2023 release did not earn a place on the weekly Billboard Reggae Albums chart, marking the first time in roughly 30 years that a Banton album failed to debut on the tally.
Billboard revised its streaming formula in early 2026, increasing the chart value assigned to on-demand streams. Under the updated thresholds, 1,000 paid or subscription streams equal one album unit, down from 1,250, while 2,500 ad-supported streams equal one unit, down from 3,750. The weighting between paid and ad-supported streams also shifted from 1:3 to 1:2.5.
Born for Greatness, released through Island/Def Jam Records and Roc Nation, followed Upside Down 2020, which debuted at #2 on the Reggae Albums chart after earning more than 2,900 units from combined sales and streaming, according to Nielsen/MRC Data.
Upside Down 2020 has since moved more than 53,000 album-equivalent units in the U.S., including SEA and TEA, according to Luminate data provided to WMV. That total includes 11,000 pure album sales and the equivalent of 62 million on-demand audio and video streams.
Banton’s biggest-selling U.S. album remains 1995’s ’Til Shiloh, which has been certified Gold for sales and streaming equivalents exceeding 500,000 units.
